Sales rep job description template, with a normal week in numbers

Most sales ads ask for the same things: a self-starter, an excellent communicator, someone target-driven. The people who'll do well want to know how many calls, who picks up, what a deal is worth and how they get paid. Write that down, and everyone who applies knows the job.

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Sales rep job description: [company]

Job title: [Sales rep, account executive or business development rep]. Location: [office, hybrid or remote]. Hours: ______.

About us

• What we sell, in one line: ____________
• Who buys it: ____________ (e.g. cafes and clinics within 30 minutes of the office)
• The team: ____________

The job in one sentence

You'll find and win new customers for [product], from the first call to the signed order.

A normal week

• Calls: about __ a week
• Meetings or demos booked: about __ a week
• Quotes or proposals sent: about __ a week
• Deals closed: about __ a month, worth about S$______ each
• Where the leads come from: ____________ (you find most of them, or we pass on __ a week)

What you'll do

• Call and email the businesses on your list, and book meetings
• Run the meetings, and send the quote the same week
• Keep every customer and follow-up in [the tool you use], updated the same day
• Send the week's numbers each week
• Look after the customers you win for their first [3 months]

What you need

• ____________ (a skill the job needs, e.g. a driving licence for site visits)
• ____________ (experience, e.g. a year of selling by phone, or any job with a number to hit)
• ____________ (a language the customers use, and why the job needs it)

Pay

• Base: S$______ a month
• Commission: ____________ (how it's worked out, in one line)

Your first 90 days

• Days 1 to 30: learn the product, listen in on calls, and make your first __ calls
• Days 31 to 60: your own list, and __ meetings a week
• Days 61 to 90: the full weekly numbers above

How to apply

Send: ____________ (e.g. your CV and two lines on the last target you hit). By: ______.

Job title: Sales manager. Location: ______. Reports to: [founder or director].

About us

• What we sell, in one line: ____________
• The team you'll run: __ reps who sell to ____________

The job in one sentence

You'll run a team of __ reps: hire them, coach them each week and make the team's number.

A normal week

• A 1:1 with each rep: about __ minutes each
• Joint calls or meetings: about __ a week
• The team's weekly numbers: __ calls, __ meetings, __ deals
• A weekly review of the week, and the plan for the next one

What you'll do

• Set each rep's weekly numbers, and check them each week
• Coach on real calls and real deals, in the week they happen
• Hire and train new reps
• Report the team's number to [founder or director] every [week or month]
• Sell to some accounts yourself: ____________ (yes or no, and how many)

What you need

• ____________ (e.g. two years selling, and some time leading others)
• ____________ (e.g. someone you coached who then hit their number)

Pay

• Base: S$______ a month
• Bonus: ____________ (tied to the team's number, in one line)

Your first 90 days

• Days 1 to 30: a 1:1 with every rep, and time on their calls
• Days 31 to 60: set each rep's weekly numbers, and start the weekly review
• Days 61 to 90: the team at its weekly numbers, and a hiring plan

How to apply

Send: ____________. By: ______.

A sales rep finds customers, runs the calls and meetings, sends the quote and closes the deal. An inside rep sells mostly by phone and video. A field rep goes to the customer. Name which one you're hiring, and the duties get easier to write.

The skill that matters most depends on your sale, so write the one yours needs. For a phone sale, it's asking good questions and calling back when you said you would.

Say what the job is, in numbers, before you say what you want.

• Put a normal week in the ad: calls, meetings and deals.
• Say where the leads come from. A rep who has to find their own wants to know.
• Write the pay plainly: the base, the commission and how it's worked out.
• Cut the adjectives. "Self-starter" and "go-getter" tell nobody anything.
• Describe the first 90 days, so they can picture the job.
• Ask for one thing in the application that shows they've hit a number before.

For a manager, the week is the 1:1s and the calls they join, as well as the team's number. Say how many reps they'll run and whether they still sell.

TAFEP says: "Fair job advertisements do not discriminate against applicants based on age, gender, race, religion, marital status and family responsibilities or disability."

On languages: "If you require proficiency in a particular language, clearly state the reason for it." The template's language line asks for that reason. Source: TAFEP, Writing Job Advertisements (For Employers), read 2 November 2026.

A made-up equipment supplier, with made-up numbers.

• Who buys it: gyms, cafes and clinics within 30 minutes of the shop
• A normal week: about 80 calls, 6 meetings and 4 quotes, and about 3 deals a month worth about S$1,500 each
• Where the leads come from: you find most of them, and we pass on about 5 walk-in enquiries a week
• Your first 90 days: 150 calls in the first month, 4 meetings a week in the second, the full numbers in the third
• How to apply: your CV and two lines on the last target you hit

The sums, on a 4-week month: 80 calls x 4 = 320 calls. 6 meetings x 4 = 24 meetings. 3 deals x S$1,500 = S$4,500 in new business.

Once a new hire starts, they log each call and meeting in one tap, and the board shows their week. Rename the starting tiles to match the numbers in your ad, so the board counts what you hired them to do.

Each rep can have a weekly points goal, and their target stays between them and their manager. Needs you today lists anyone with no entry for 3 days, so a quiet new hire shows up. See how sales managers use it.

• TAFEP, Writing Job Advertisements (For Employers), read 2 November 2026