WhatsApp lead generation

Stop losing the WhatsApp leads you already paid for.

Leads from your website button, your WhatsApp link, your lead sheet or another app land as contacts with where they came from, and hear from you on WhatsApp.

30 minutes. You choose the day and the time.

  • Your own number
  • Website button and WhatsApp link
Three new cards on a tuition centre's board
  1. AishaThe WhatsApp button on your website
    Tagged web, answered by the agent
  2. MarcusYour lead sheet, "Term 1 ad"
    First message at 10:05am
  3. Wei LingYour form tool, through Zapier
    First message at 11:02am
4 ways in
website button, WhatsApp link, lead sheet, another app
1 card
per lead, with where they came from
About 1 hour
between first messages to new leads
9am to 9pm
when first messages go out on a new number

Six moments

Where your leads come from, and what happens next

01They write first

Every WhatsApp lead, filed the moment they write.

You're with a customer when someone new messages your number. A contact card is made for them, with the channel, the number they wrote to and their first message. Your agent can answer them while you're busy.

  • A card for every new chat
  • Where they came from, on the card
  • Moved from New to Replied as they write
Contacts - New chat
  1. New chat, 4:12pmNurul: Hi, do you have Sec 2 maths on Saturdays?

02Your website

A WhatsApp button on your website, tagged as a web lead.

Your website visitors would rather tap than fill in a form. Paste the button into your site and a tap opens a chat with your number. The chat files as a web lead with the button's tag, so you know it came from the site.

  • A snippet to paste into your site
  • Each chat tagged with the button it came from
  • Or let the agent answer only chats from the button
WhatsApp - Priya
  1. Hi, I'm on your website. (ref 4HT9PA)

    Priya, 8:40pmFrom your website button, tagged web

03Your lead sheet

Leads in your sheet get a first message from you.

Leads in a sheet go cold while they wait for someone to call. Share your Google Sheet by link and each new row becomes a lead, and a workflow sends the first message from your number with their name in it.

  • The campaign each row came in under, kept on the card
  • First messages about an hour apart
Google Sheets - Term 1 leads
  1. New rowName: Marcus. Campaign: Term 1 ad.

04Another app

Leads from your form tool or Zapier get a hello too.

Your form tool already collects the leads. Send them to a workflow's web link, through Zapier or your own system. The workflow saves the contact and says hello on WhatsApp.

  • A web link for each workflow
  • The hello from your own number
Workflow - Form tool leads
  1. TriggerAnother app sends a contact, to this workflow's web link

05Where it came from

Know where every lead came from.

You paid for the ad, the flyer and the website. Each card keeps where its lead came from: the website button, the sheet, the app that sent it or a chat they started. Reports split leads and wins by campaign, so you can see which ones bought.

  • The source on every card
  • Wins by campaign, in reports
  • The inbox filtered by number
Leads - where they came from
  1. AishaCame from: the WhatsApp button on your website

06The first message

A first message to each new lead, without typing it.

Thirty new leads at once is a busy hour for you, and a risky one for your number. The hello goes out on its own, but not all at once. First messages to new leads leave about an hour apart, between 9am and 9pm on a new number, so a batch of leads doesn't look like spam.

  • About an hour between first messages
  • Held to your sending hours
  • Your agent answers when they reply
Your website form, New lead workflow

Get a cleaning quote

  1. New lead from your form
  2. Send WhatsApp
  3. Add a card: New enquiry

New enquiry

And the rest

The rest of what happens when a lead arrives

Hand it outA workflow gives new leads to teammates in turn.
Tell the teamA message to your team when a lead comes in.
Ask firstA bot asks what they need before you step in.
Tag itTags from the answers they give.
From LarkA Lark automation can send leads in too.

Goes well with

Let the next lead start a chat, not fill a form.

Start with the button on your website.

30 minutes. You choose the day and the time.

Before your next ad

Where can my leads come from?