The short version
Stay with Wati if you want the WhatsApp Business API through a Meta partner, campaigns to big lists, or Instagram, Facebook and TikTok in the same inbox. Pick Palby AI Agent if your leads already write to the WhatsApp on your phone, and you want an agent that answers them in your words, books the good ones and hands the hot ones to you.
Who should pick which
Stay with Wati if
- You want the WhatsApp Business API, with templates pre-approved and quality scored through Wati
- You send broadcast campaigns to a large contact list
- You want Instagram, Facebook, TikTok and a web chat widget in the same inbox
Pick Palby AI Agent if
- Your leads already message the WhatsApp number on your phone, and you want it to stay there
- You want an agent that answers from your price list, your FAQs and your past chats
- You'd rather it checked in once with a quiet lead than kept on messaging