How it works
The word gets used for two things. Some companies ask reps to sign a pledge of conduct: to be honest with customers, to follow up, to keep their promises. In most sales teams, though, a pledge is a number: the activity you commit to before the week starts.
The activity kind works because it's yours to control. You can't promise three deals in a week, but you can promise the calls and meetings that usually produce them. It's worked back from your goal through your conversion rates, written down, often on a pledge sheet, and checked every week.
Worked example, with made-up rates: your goal is 3 deals a month and you close 1 in 4 held meetings, so you need 12 meetings. 3 in 4 sets turn into a held meeting, so that's 16 sets, and 1 in 10 calls books a set, so 160 calls. Over four weeks your pledge is 40 calls, 4 sets and 3 held meetings a week.
You set a pledge yourself, in activity. A quota is set for you, in sales, and it's what your pay is measured against. Keep the pledge within reach, because one you miss every week stops meaning anything.
In Palby Sales Tracker, the pledge starts from a year. The pledge sheet takes a yearly FYC goal and a case size and works down, through closing, opening and set rates, to Sets, Openings, Closings and cases a month and a week. On the board, each person's target is their pledge points times a bar the manager sets (30% by default), less leave and Singapore public holidays, marked Hit, Miss or On leave. Managers see every pledge. A rep sees their own.
Where it shows up in your week
A pledge only helps if someone sees it during the week. The sales leaderboard puts your points beside your own target. The pledge sheet turns your pledge into a page to print or share. The sales accountability guide shows the weekly loop a pledge sits in.
Related terms
Questions reps ask
You set a pledge yourself, in activity. A quota is set for you, in sales, and your pay is measured against it.
The form where a rep writes down their weekly activity numbers and signs them. It's often paper, sometimes a spreadsheet or an app.
Usually a talk with your manager about what got in the way, and whether the number was right. It isn't tied to pay, so the fix is next week's calls or a better number.
No. A code of conduct is a promise about how you sell. An activity pledge is a promise about how much.
Divide the activity you logged by the activity you pledged, for the same week. 36 calls against a pledge of 40 is 90%.