WhatsApp marketing for customers who said yes

WhatsApp marketing where every reply lands in your inbox.

Send an update to the customers who said yes. Replies come back to your team inbox, on each customer's own chat.

30 minutes. You choose the day and the time.

  • For customers who opted in
  • 9am to 9pm on a new number
A fitness studio's month
  1. 1 DecDecember class times, to members who opted in
    Broadcast, 8 wordings
  2. 4 DecA follow-up to anyone who hasn't booked yet
    Workflow, 3 days after
  3. End of the monthMembers who joined from the December ad
    Report, split by campaign
8 wordings
per broadcast, so customers don't all get the same text
60 a day
messages a new number starts
9am to 9pm
sending hours on a new number
1 inbox
where every reply lands, on the customer's own chat

Five parts

Five ways to market on WhatsApp without the blast

01The offer

Tell customers about a sale or a new slot, by name.

You've got a December promo and a list of members who said yes to hearing from you. Pick who hears it: a stage, a tag or the customers you tick. Each message carries their first name, and up to eight wordings rotate across the list.

  • Only to customers who've agreed to hear from you
  • About ten minutes apart to people you haven't spoken to lately
  • Inside your sending hours, 9am to 9pm on a new number
Your message

Hi , weekend cleaning slots are open next week. Happy to do again for you.

Kavitha Raj

Hi Kavitha,We've opened weekend cleaning slots for next week.Happy to do the deep clean again for you.Want me to hold one for you?

Farid Ismail

Hey Farid,Next week we have a few weekend slots free.We can repeat the move-out clean too.Shall I keep one aside?

Siti Aminah

Hi Siti,Weekend cleaning slots are open for next week.Would a slot suit you?

02The follow-up

A follow-up series that runs on day 1, 3 and 6.

Most people don't answer the first message. A workflow can start for each customer the broadcast reaches and send the next messages on day 1, day 3 and day 6. Switch on "end it when they reply", and anyone who answers drops out.

  • Starts once for each person the broadcast reaches
WhatsApp - Farah
  1. Hi Farah, our December class times are out. Spin is now Tue and Thu at 7pm.

    Broadcast, 1 DecWorkflow starts for her

03The dates

Birthday messages that go out on the day, every year.

Your customers' birthdays are already on their cards. Set a birthday broadcast once, and each customer gets theirs on the day, between 9am and 8pm. Any other date on their card, like when a membership ends, can start a message a set number of days before or after.

  • Each person on their own birthday
  • Every year, or once
Broadcast - Birthdays
  1. Set onceBirthday broadcast, every year, 9am to 8pm
    Every year

04The replies

Replies come straight to your team inbox.

A reply to your campaign shouldn't sit unread on someone's phone. Every reply lands on that customer's own chat in your team inbox. Your agent answers what it knows, and hands the ready ones to a person.

  • Marked on the broadcast as "wrote back"
  • Answered by your agent or your team
  • Assigned, noted and labelled like any other chat
Weekend slots open, results

3 wrote back

NameWrote back

05The results

See which campaign your wins came in under.

You paid for two ads this month. Which one brought the customers who bought? Leads from your lead sheet keep the campaign they came in under, and reports split new leads, first replies and wins by campaign.

  • Wins and new leads, split by campaign
  • Every report filtered by campaign, or downloaded as a CSV
Reports - December
  1. December adNew leads24

And the rest

Test sendYour own phone gets it first.
Pause or cancelStop it halfway, or cancel whatever hasn't gone out yet.
Split at randomHalf the list gets one message, half the other.
Stop wordsCatch "remove me" in a reply, and that customer is left out of everything you send after.
Photos and filesAttach them.
Consent on the cardEach card records whether they agreed to hear from you, and when they take it back.

Goes well with

Send this month's offer to the customers who said yes.

Bring the update you've been meaning to send.

30 minutes. You choose the day and the time.

Before you market

Will marketing messages get my number banned?