The short version
Stay with BotPenguin if you want bots on many channels, a free plan to start, and Meta's Business API with nothing added to Meta's charges. Pick Palby AI Agent if you'd rather keep your own WhatsApp number and skip building a bot.
Who should pick which
Stay with BotPenguin if
- You want a bot on your website, Telegram, Facebook and Instagram as well as WhatsApp
- You want to start on a free plan
- You want Meta's Business API, with Meta's charges passed on and nothing added
Pick Palby AI Agent if
- Your enquiries arrive on a WhatsApp number you want to keep
- You'd rather answer a few questions about your business than build a bot
- You want a quiet lead checked on once, and strangers left alone