Pipeline CRM

Stop guessing which deals are still alive.

Every customer is a card on a board, in the stages your trade uses. Drag it when they move, and see what's open, won and stuck.

30 minutes. You choose the day and the time.

A renovation firm's board on a Tuesday
  1. EnquiryMrs Wong, Ravi Kumar and 3 more
    5 open
  2. Quote sentDaniel Tan S$18,400, Grace Lee S$9,600
    Daniel: Stale 9d
  3. Job bookedFarid Ismail S$6,200
  4. Above the board11 open, S$52K value, 64% won, 12d average age, 2 stale
    Tap Stale to see which
8 stage sets
one for your trade to start from
14 days
before a quiet card is flagged, unless you change it
4 views
board, grid, calendar and chart

Your spreadsheet

A spreadsheet shows rows. It doesn't show which quote is stuck

Forty rows, a Status column and colours only you understand. Daniel's quote has sat there nine days, and nothing on the sheet says so. On a board, he's a card in Quote sent with the days counted on it.

01Stages

Your pipeline, with your trade's stages.

Your team says "Quote sent" and "Job booked", not "Qualified" and "Proposal". Start from the stage set for your trade, from general sales and property to tuition, clinics, home services and recruitment, then rename, reorder and recolour the stages.

  • Home services: Enquiry, Quote sent, Job booked, Job done, Paid, Lost
  • Property: New lead, Viewing booked, Viewed, Offer made, Closed, Lost
  • Delete a stage and its cards move to the one you pick
Renovation jobs - stages
  1. Stage setHome services, for Renovation jobs
    Also property, tuition, clinics, recruitment

02The board

See every customer by stage on one board.

Mrs Wong just booked the site visit. Drag her card across to Job booked, with a mouse or a thumb on your phone. Each stage is a column and each customer is a card.

  • Group columns by stage, by a dropdown or by teammate
  • Open a card to see the whole record
  • Several pipelines, each with its own stages
Renovation jobs · 12 contacts
Columns: Stage
Enquiry3
Quote sent3
Job booked2
Job done1
Paid2
Lost1

03Deals

Keep each job a customer asks for as its own deal.

Mrs Wong wants the kitchen done now and the bathroom next year. Give her two deals, each with a name and an amount in S$, and mark each one won or lost on its own.

  • Several deals per customer
  • Products on a deal, with quantity, price and discount
  • An expected close date on each deal
Mrs Wong - Deals
  1. Mrs WongKitchen now, bathroom next year

04Stuck

See which quotes are going stale, before they go cold.

Daniel's quote went out nine days ago and nobody has touched it since. Each stage flags a card that sits with no activity past its limit, 14 days unless you set another. The card shows "Stale 9d", and the Stale cards view lists every one.

  • Your own limit per stage, or off
  • Won and lost stages never go stale
  • The count sits above the board
Renovation jobs - Quote sent
  1. Quote sentStale after 7 days, your own limit
    14 days unless you set another

05Before it moves

Stop a card moving on with the key details missing.

A job can't be booked without an address. Name up to ten fields a stage needs, and moving a card in asks for them first, with Save and move.

  • Set per stage, under Needed to enter
  • Any field, the deal value or the next follow-up
  • A Missing required fields view finds the gaps
Renovation jobs - Job booked
  1. Job booked, Needed to enterAddress, Deal value, Next follow-up
    Up to ten fields

06The grid

When you need the numbers, not the board.

You want every open quote by value. Switch to the grid and the same customers sit in rows, with your columns and their totals. Sort by days in stage or deal value, then switch back to the board.

  • Days in stage, score and expected close as columns
  • Column totals for amounts and numbers
  • Export the grid as a CSV
Renovation jobs - Grid
  1. Grid, FridayQuote sent, sorted by deal value
    The same customers, in rows

And the rest

Small things that save the clean-up

Lost reasonsMove a card into Lost and it asks why, if your pipeline has a Lost reason field.
Colours33 colours for your stages.
Won rateCards in won stages out of won plus lost, above the board.
Average ageHow many days your open cards have been in the pipeline.
Calendar and chartThe same pipeline by date, or as a bar chart.
On your phoneThe board works in your phone's browser, with touch dragging.

Goes well with

See where every customer stands.

Start from your trade's stages and the customers in your spreadsheet.

30 minutes. You choose the day and the time.

Before you set it up

Tried a pipeline board and stopped updating it?