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Follow-up email generator: what to write when the quote has had no reply for a week

Pick the moment, fill in their name and what you talked about, and copy the email with its subject line. Every line is a template you can read first.

Tone
Subject line
Hi [name], I sent the quote for [topic] last week and wanted to check it reached you. If the price or the timing doesn't work, that's fine to say. I can change what's included, or wait until you're ready. Would [next step] work for a quick chat about it? Thanks, [your name]

4 gaps left in brackets. Fill them in above.

Put the next follow-up date on the customer

The moment, the details, the email

It takes a minute, and the email changes as you type.

  1. 01Pick the moment: after a call, after a meeting, a quote sent, a quote with no reply, or one of four more.
  2. 02Put in their name, what it's about and the next step you agreed. Pick friendly or formal.
  3. 03Pick one of three subject lines, then copy the email or open it in your email app.

Four rules every email here follows

They're short on purpose, and each one asks for one thing.

  • It names what you talked about, so they don't have to remember which quote is yours.

  • It gives one next step with a day on it, like a call on Thursday, not "let me know".

  • It makes "no" easy to say, so a busy person can still reply in one line.

  • It's under 100 words, so it reads on a phone between other things.

When to send each one

The timing matters as much as the words.

  • After a call or a meeting: the same day, while they still remember what you said.

  • After a quote: the day you send it, so the quote has an email to sit under.

  • No reply to the quote: about a week later. Ask if it reached them, then offer to change it.

  • Gone quiet: once more after that, with an easy way out. Then stop, and note why on their record.

Know who's due a follow-up today

Palby CRM, which we make, keeps the date you'll follow up on each customer, so the second email gets sent.

  • A follow-up date on every customer, and today's list of everyone due or overdue
  • Notes and your WhatsApp chats on their record, beside the quote's amount
  • Several deals per customer, each with its own stage and close date
  • Customers who've had no contact for 30 days, in a ready-made view

Questions

Write it once, follow up on time

See today's list of who's due a follow-up in a 30-minute walkthrough.

Book a walkthrough

30 minutes. You choose the day and the time.