Consent and PDPA

Know which customers said yes to your messages, and when.

Yes, no or not recorded, channel by channel, with the date and how. When someone asks whether a customer agreed, the answer is on the card.

30 minutes. You choose the day and the time.

A tuition centre's record for Mrs Lim, Consent
  1. WhatsApp messagesNo since 14 Oct, they wrote stop, Her own message
    Palby's own messages skip her
  2. EmailYes since 3 Sep, set by hand, Note: ticked the box on the open house registration sheet
  3. CallsNot recorded
    Ask before you call
  4. HistoryWhatsApp consent: No, 14 Oct
3 channels
WhatsApp, email and calls
When and how
on every yes and no
1 tick
Do not contact turns all three off
History
each change, dated

PDPA

What PDPA asks before you message someone

A parent from two years ago writes "stop" in a chat on your phone. A month later a colleague sends her the new term's timetable, because the stop was in a chat nobody else could see.

01By hand

Record each customer's yes or no, channel by channel.

A parent at your open house ticks the box saying you may email her. Tap Email on her record, pick Yes and add a note on how. Palby adds the date and your name, so nobody has to remember to.

  • WhatsApp messages, email and calls
  • A note of up to 500 characters
  • The date and your name, added for you
Rachel Ng - Consent
  1. EmailNot recorded

02Stop

When they write stop, the record says No.

Mrs Lim writes "stop" on WhatsApp. Once your WhatsApp number is linked, she's marked No for WhatsApp with the day it happened, and unsubscribe or remove me count the same way. An unsubscribe link in an email Palby sends does the same for email.

  • Stop, unsubscribe, remove me and more
  • Unsubscribe links mark email No
  • Dated, with how it happened
Siti Rahman - Consent
  1. Siti Rahman, WhatsApp, 11:02pmstop

03Do not contact

Tick Do not contact, and every channel goes off.

Some customers ask you never to contact them again. Add a tick field called Do not contact, or bring that column in from your spreadsheet. Once it's ticked, every channel reads No, anything Palby sends on its own skips them, and they drop off your follow-up reminders. What you type yourself still sends.

  • Every channel off with one tick
  • Off your follow-up reminders
  • Your own messages still send
Wei Ling Chua - Do not contact
  1. Do not contactA tick field on Renovation jobs
    Ticked

04Before you send

See who you may message, before you send.

Before your Deepavali greetings go out, you want the list of who said yes. Filter any view by WhatsApp, email or call consent: Yes, No or Not recorded. Save it as a view, and next festive season it's one tap.

  • Filter by each channel
  • Yes, No or Not recorded
  • Save it as a view
Views - Deepavali greetings
  1. FilterWhatsApp consent is Yes
    Yes, No or Not recorded

05If anyone asks

Answer 'when did they agree?' from the record.

Each change goes into the record's history, like "WhatsApp consent: No", with the date. When a customer asks what you hold, or why you messaged them, the answer is on the card.

  • One history line per change
  • Dated
  • Beside the rest of the record
Siti Rahman - History
  1. Siti Rahman asksWhen did I say you could message me?

06Singapore

Keep your customers' records in Singapore.

Palby's database sits in Singapore. You choose who on your team sees each pipeline, you can download a pipeline as a spreadsheet, and you can delete a customer when they ask.

  • A database in Singapore
  • Your team sees only what you share
  • Export a pipeline, or delete a customer
Renovation jobs - your records
  1. DatabaseSits in Singapore
    Singapore

And the rest

Small things that keep the record straight

DNC RegistryPalby doesn't check numbers against it yet.
RepliesAnswering someone who wrote to you is never held back.
CallsCall consent is a record. Palby doesn't dial, so checking it is yours.
ImportsA Do not contact column comes in as a tick.
Not recordedFilter for it to find who you've never asked.

Goes well with

Know who said yes before the next message goes out.

Start with the customers you'd message next festive season.

30 minutes. You choose the day and the time.

Before you message an old customer

Not sure you may still message an old customer?