CRM task management and follow-up reminders

Stop losing jobs to call-backs you meant to make.

Give each customer a follow-up date as you finish the call. On the day, they're on your list, and with alerts on, a reminder reaches your phone.

30 minutes. You choose the day and the time.

An aircon servicing firm's Next activity due list on a Wednesday
  1. Kumar2d overdue, Task: send the servicing quote
  2. Mrs TanToday, Appointment, 2pm: unit check in Punggol
  3. Desmond HoToday, Follow-up
    Reminded from 9am
  4. Aisha KarimToday, Task: confirm the chemical wash
5 quick dates
from tomorrow to a year away
9am to 9pm
when reminders reach your phone
1 reminder
per customer, on the day they're due

Call-backs

Your team has no system for call-backs

"Call me back after CNY" goes on a sticky note, in a chat you star or nowhere at all. After CNY, nobody remembers who said it. A system is one date on the customer and one list that brings them back on the day.

01As you hang up

Set the next step while the call is still fresh.

Kumar wants the quote next week. Before you put the phone down, give his card a follow-up date. Tomorrow, a week, a month, three months and a year are one tap each, and Same as last reuses your last date.

  • Five quick dates, or pick any day
  • Same as last, for the date you just used
  • Days run on Singapore time
Kumar Pillai - Follow-up date
  1. Kumar Pillai, on the callCall me on Thursday to fix the hacking date

02Today's list

Open today's list, not your chats.

Next activity due is the first view on every pipeline. It lists everyone due today or overdue, and they stay there until you change the date. Overdue ones say how late they are, like "2d overdue". On a quiet day it says "Nothing due today."

  • Today's and the overdue, on one list
  • Stays until you set a new date
  • The card's Next line says what's coming first
Views · Renovation jobs
Saved
Daniel Tan2d overdue · Task: chase the kitchen quoteQuote sent
Mrs WongToday · Meeting, 3pm: site visit in TampinesEnquiry
Grace LeeToday · Task: send the revised bathroom quoteQuote sent
Farid IsmailToday · Reminder for youJob done
Kumar PillaiThu · Task: confirm the hacking dateJob booked
Alvin GohMon · Meeting: pick the tiles at the shopJob booked

03Reminders

A reminder that reaches you on the day.

Turn on phone alerts from the inbox, once your WhatsApp number is linked, and you get one reminder per customer on the day they're due, sent between 9am and 9pm. Busy days come as one line, like "7 follow-ups due today". The record's own tip: "Only you are reminded, never the client."

  • One reminder per customer, on the day
  • Between 9am and 9pm, Singapore time
  • None for a date you set for today yourself
Your phone - follow-up reminders
  1. InboxPhone alerts on. Your WhatsApp number is linked
    Turned on once

04Tasks

To-dos that live on the customer's record.

Add a task on the customer's record, like "send the revised quote", and give it a due date. It's filed on that record, and a dated task counts toward the card's Next line, so the list knows what's coming.

  • Type the task, then pick a due date
  • Filed on the customer's record
  • Done tasks count as activity on the card
Grace Lee - Tasks
  1. New taskSend the revised bathroom quote

05The gaps

Catch the customers with no next step.

Customers still in play with no follow-up date land in No next step. Open it once a week and give each one a date, or archive the ones who've gone elsewhere.

  • No next step, ready on every pipeline
  • Never contacted, for the ones nobody has called
  • Stale cards, for the ones stuck in a stage
Renovation jobs - No next step
  1. No next stepStill in play, no follow-up date3

And the rest

Smaller things that keep the list honest

Only youReminders go to you. Your customer is never told.
One per dayEach customer reminds you once, on the day they're due.
What's nextThe card shows the nearest of the follow-up, a meeting or a dated task.
Book a meetingSet an appointment from the same card, with times in Singapore time.
Nothing plannedA card with no date says so.
Your teamEach person sees the follow-ups on the pipelines you share with them.

Goes well with

Stop losing jobs to forgotten follow-ups.

Give the next three customers you speak to a follow-up date, and open the list tomorrow.

30 minutes. You choose the day and the time.

Before you set the first date

Already keep a to-do app?