CRM for solopreneurs

You're the whole sales team. Know who to follow up today.

See who you owe a follow-up today, between the client work. Every enquiry, note and payment sits on that person's record.

30 minutes. You choose the day and the time.

  • One list of who's due
  • Your spreadsheet in, undo within a day
  • Works in your phone's browser
A one-person brand consultancy's Next activity due list on a Wednesday
  1. Hui Min, a bakeryProposal sent, S$4,800, 5d overdue, Task: chase the brand refresh proposal
  2. Clara NgEnquiry, Today, Appointment, 2pm: first call on Zoom
    From a card you scanned
  3. Ravi, a past clientWon, S$3,200 paid, Today, Follow-up: ask about phase two
    Inactive over 30 days
  4. Joel TanContacted, Today, Task: send two past projects

Client work weeks

When you're doing the work, nobody's doing the selling.

A big project lands and you're heads down for three weeks. The proposal you sent before it, the referral who asked for a call and the client who said 'ping me in a month' all wait, because you're the only one who could chase them. When the project ends, there's nothing lined up.

01Who's due

Open one list of who you owe a follow-up today.

Give everyone you speak to a follow-up date as you finish. Tomorrow, a week, a month and three months are one tap each. Next activity due is the first view, with everyone due today or overdue, and they stay until you set a new date.

  • Five quick dates, or any day
  • Overdue ones say how late
  • No next step catches the ones with no date

02Between projects

Line up the next client before this project ends.

Every enquiry, proposal and past client is a card on one board, in stages you name. Inactive over 30 days lists the past clients you haven't spoken to in a month. Open it once a week and send three messages before it fills up.

  • Each proposal as its own deal, with a close date
  • Inactive over 30 days, ready on day one
  • Never contacted, for enquiries nobody has called

03What came in

Know what came in this month without opening a spreadsheet.

Add an Amount paid and a Date paid field. The strip above your board adds up what came in this month, quarter or year, in S$, against a yearly goal you set. Send a payment link from your own Stripe, and the card updates when they pay.

  • Received, Jobs and Avg per job
  • Cash and transfers count when you type them in
  • Payment links on your own Stripe

A worked example

One month at a one-person brand consultancy

Palby CRM
  1. The 1stFarah runs a brand consultancy on her own. She imports her client spreadsheet of 140 rows, and an old client listed twice merges into one card.
  2. The same dayShe gives each of her six open proposals a follow-up date.
  3. Week twoShe's deep in a rebrand, but her list shows the one or two people due, and she sends those messages.
  4. A Thursday nightAt a networking event she scans four business cards, checks what each one read and saves them.
  5. The 30thTwo proposals are won, the strip shows S$9,600 received, and Inactive over 30 days holds three past clients for next week.

And the rest

What it does for a one-person business, and what it won't

Card scannerPhotograph a business card, check what it read, and save the contact.
Your phoneIt runs in your phone's browser, laid out for a phone.
NotesEach call's notes sit on the client's record, newest first.
WhatsAppLink your number by QR code, and each chat sits on the client's record.
When you hireShare the pipeline with your first hire to view, use or manage.
Not hereNo bills, contracts or project boards.

Goes well with

Give every open proposal a date before the next project starts.

Start with your spreadsheet and the proposals you sent last month.

30 minutes. You choose the day and the time.

Before you move your clients in

Is a CRM overkill when it's just you?