Plain guides to following up, keeping customers and staying inside PDPA

What CRM stands for, how one works, the types, what it costs in November 2026, and how to set one up in a week.

Stages a deal has to earn, pipeline coverage from your own win rate, a 30-minute weekly review and the rules that keep dead deals out.

The five stages of lead management in small-business terms, one list for every enquiry, an owner, a same-day reply, a chase plan and the weekly review.

Know who's due to buy again, check in after the sale, ask why people left, win back the quiet ones, and measure your retention rate.

The 11 PDPA obligations in a seller's words, consent, the Do Not Call Registry, breaches and penalties, checked on the PDPC's pages.

When you need a yes, the boxes PDPC says not to pre-tick, and the 10 business days you get when someone says stop.

The three kinds of deemed consent, and why none of them covers a promotion.

Which messages need a check before you send, how to run one, and the 21 days a result lasts.

The two times you may collect an NRIC number, and why the last three digits and the letter are a different case.

Who can be your DPO, the two places their details can go now, and what the job is for a small business.

The two tests for a notifiable breach, the 3-day clock, and four everyday cases worked through.

What counts as business contact information, why a name card usually does, and where the exclusion stops.

The two-part test for keeping old records, no fixed period, and the 30-day line for a customer who asks what you hold.

The local checks to make before you pick a CRM, and six everyday moments that show whether it fits.

All 11 dates from MOM, the five long weekends, and the follow-ups to set before each one.

Eight digits, which first digits are mobiles, where the 65 goes, and why a postal code belongs in a text field.