Palby CRM

Best CRM in Singapore

Best CRM in Singapore: how to choose, with six compared on price, WhatsApp and grants

Six CRMs a Singapore seller or small business weighs, each read from its own pages: who it's built for, how it handles WhatsApp, what it costs and what each says about grant support.

We make Palby CRM. It's in this list, and so are five tools that suit some businesses better.

Book a walkthrough

30 minutes. You choose the day and the time.

Quick picks

  • Palby CRM: best if you sell one to one from your own WhatsApp and want one list of who to follow up today.
  • Pepper Cloud: best for Singapore SMEs that run sales and support on WhatsApp's Cloud API and plan to apply for grant support.
  • Privyr: best for salespeople who work leads from ads on their phone, with a free plan for up to 3.
  • Bigin: best for a small business that wants a plain pipeline at a low printed price, free for one user.
  • HubSpot: best if you want a free CRM for two people now, with marketing and service tools to add later.
  • Pipedrive: best for sales teams that work from a deal pipeline all day.

How we picked

  • Who each tool says it's built for, in its own words.
  • How it handles WhatsApp, since that's where many Singapore clients reply.
  • What it costs, from its own pricing page, read on 2 November 2026.
  • What each says about grant support, set beside Enterprise Singapore's notice that grant schemes changed on 30 September 2026.
ToolBuilt for (their words)WhatsAppPrice, from their pricing pageTo startSource
Palby CRMSingapore sellers who keep their own clientsThe WhatsApp you already use, linked by QR code. Each chat sits on the client's recordNo published price yetBook a walkthrough
Pepper Cloud"Small and medium businesses", for sales and supportThe Cloud API, on your existing numberNot printed. It says eligible SMEs can get up to 50% grant supportBook a demoPepper Cloud sitePepper Cloud pricingPepper Cloud sitePepper Cloud site
Privyr"Mobile-First Sales Teams"WhatsApp campaigns to many leads at onceFree for up to 3. Pro US$20 a user a month, billed annuallyA 14-day trial, no cardPrivyr sitePrivyr pricing
Bigin"Small businesses"A WhatsApp Business integration from ExpressFree for 1 user. Express US$7 a user a month, billed yearlyA 15-day trialBigin by Zoho siteBigin by Zoho pricing
HubSpot"Small Businesses"Not on the pages we readFree for up to 2 users. Starter from SGD 10 a seat a month for new customersThe free plan, no cardHubSpot siteHubSpot pricing
Pipedrive"Closing deals"Not on the pages we readLite US$14 a seat a month, billed annuallyA 14-day trial, no cardPipedrive sitePipedrive pricing
As of November 2026. Each tool's details are from its own pages, read on 2 November 2026 from Singapore. Plans, prices and grants change, so check them before you pay.

Palby CRM

We make Palby CRM.

Palby CRM opens on one list: everyone whose follow-up is due today or overdue, on Singapore days. Link the WhatsApp you already use by QR code, and each client's chat sits on their record beside your notes and what they've paid. A new pipeline starts from your trade's stages. Consent is kept per channel for PDPA, money shows in S$, and each person picks English or Chinese.

  • Best for: Singapore sellers who keep their own clients and follow them up on WhatsApp.
  • Pick something else if: you need calling, email campaigns, an app in the stores or grant support.
  • Price: there's no published price yet, so book a walkthrough and ask.

Pepper Cloud

It's a WhatsApp CRM for sales and support, built for small and medium businesses and run from One Raffles Place. It puts WhatsApp on the Cloud API with your existing number, so a whole team can chat from that one number, while AssistAI answers chats and support tickets are assigned in turn. It says it's a Pre-Approved Solution under IMDA's SMEs Go Digital programme, with up to 50% grant support for eligible SMEs. Grant schemes changed on 30 September 2026, so check with Enterprise Singapore before you count on it.

  • Best for: Singapore SMEs that handle sales and support on WhatsApp and plan to apply for grant support toward the cost.
  • Pick something else if: you want to see a price before a demo, or your team works in Chinese today.
  • Price: not printed. Starter covers up to 5 users and Growth 10 to 12, and you book a demo for a quote.

Compare in full: Pepper Cloud alternative

Privyr

Privyr is built for salespeople who work their leads from a phone, and its office is on Robinson Road. Its pages describe leads from Facebook, Google and TikTok ads landing on your phone, with sequences and WhatsApp campaigns to follow them up.

  • Best for: salespeople who work leads from ads, mostly on their phone.
  • Pick something else if: most of your clients come from referrals and repeat business rather than ads.
  • Price: free for up to 3 team members. Pro is US$20 a user a month billed annually, or US$25 paid monthly, for teams of up to 20, with a 14-day trial and no card.

Compare in full: Privyr alternative

Bigin

Bigin is Zoho's CRM for small businesses whose customer data is "scattered across spreadsheets, emails, messages, and notes". Its Express plan adds three team pipelines and a WhatsApp Business integration, and more pipelines are sold as add-ons.

  • Best for: a small business that wants a plain pipeline at a low printed price.
  • Pick something else if: more than one of you needs it for free, since the free plan is for a single user.
  • Price: free for one user. Express is US$9 a user a month, or US$7 a month billed yearly, and there's a 15-day trial.

Compare in full: Zoho CRM alternative

HubSpot

HubSpot's CRM is free for up to 2 users, with no card. The paid Starter edition adds marketing, service, content and data tools to the sales ones, and seen from Singapore its pricing page shows S$ with a +65 number to call.

  • Best for: a business that wants a free CRM for two people now, and room to add marketing later.
  • Pick something else if: more than 2 of you need it without paying, because the free plan stops at 2 users.
  • Price: free for up to 2 users. Starter starts at SGD 10 a seat a month for new customers, against SGD 28 without the offer.

Compare in full: HubSpot alternative

Pipedrive

Pipedrive is a sales CRM built around the deal pipeline. Its home page says you can track that pipeline and automate parts of the sales process, and its plans are priced per seat.

  • Best for: sales teams that move deals through stages all day.
  • Pick something else if: you sell alone and spend more time following up on WhatsApp than moving deals.
  • Price: Lite is US$14 a seat a month, billed annually, after a 14-day trial with no card.

Compare in full: Pipedrive alternative

Questions

Pick the CRM that fits where your clients reply.

If that's WhatsApp, book a walkthrough and bring the spreadsheet you keep your clients in.

Book a walkthrough

30 minutes. You choose the day and the time.

Sources

Every page read on 2 November 2026. Nothing about a competitor on these pages comes from anywhere else.