Sales scripts for the calls and messages you make every week, each ending on a next step

Most sales scripts online are for a call centre. These are for one person selling to another, between other work: a coach, a consultant, a property agent, the owner of a small business. Find the moment you're in, then open its script.

The ten, in that order:

• Client intake form
• Sales discovery questions
• Real estate cold calling scripts
• Cold email templates
• Introduction email templates
• Listing presentation template
• Buyer consultation questionnaire
• Open house sign in sheet
• Thank you messages to customers
• Review and testimonial requests

Strip any good script down and you find the same six parts. If yours is missing one, that's usually where the call goes wrong.

1. An opener that says who you are and why you're calling this person today, in one breath.
2. An easy first question, like how long they've been looking, so the other person starts talking early.
3. The questions that matter, asked one at a time, with a pause after each.
4. One ask: a meeting, a look at the home, a quote they can say yes to. Not three.
5. A line ready for each brush-off you hear every week, such as "send me something" or "not now".
6. The next step, with a day on it, said out loud before you hang up.

The last part is the one most scripts leave out, and it's the one that decides whether the call leads anywhere. "I'll call you Thursday at 4 to hear what your husband thinks" is a next step. "Let me know" isn't.

Someone filled in a form or sent a message, and you're calling back. Fill in the brackets, then say it out loud twice before you dial.

If they say "just send me the details", don't argue. Ask one question first, so the details fit them:

A script read word for word sounds read. The words are a starting point; the order of the parts is what you keep.

• Say each line out loud. If you'd never say it to a friend, change it.
• Cut every line down to the words you need. Most openers lose half their length and get better.
• Keep the questions and the ask as they are. Those are the parts that do the work.
• Write your own answers to the brush-offs, in the words your customers use.
• After ten calls, cross out the lines you skip every time. What's left is your script.

The same parts work on every channel, at different lengths. A call can take the six parts in order. On WhatsApp, send the opener, one question and the ask, then wait. An email gets a subject line, five lines and one ask.

In Singapore, the Do Not Call rules cover marketing calls, text messages and faxes to Singapore numbers. The PDPC says you must check the number against the DNC Registry first, unless you have clear and unambiguous consent from the person. A message strictly about something they've already bought from you, such as an appointment reminder, doesn't need the check. Read the PDPA guide for sellers before you start calling a list. This isn't legal advice.

Every script here ends on a next step with a day on it. The script gets you the promise. Keeping it is the hard part, because "I'll call you Thursday" is easy to say and easy to forget by Thursday.

In Palby CRM, each contact carries a follow-up date, and it's due when the date is today or earlier, Singapore time. Your notes from the call sit on the same record. The first view on every pipeline, Next activity due, lists everyone whose follow-up is due today or overdue, so Thursday's callback is on Thursday's list with what they told you.

• PDPC, Organisations' guide to Singapore's Do Not Call (DNC) Provisions, pdpc.gov.sg, read 2 November 2026