Free project template
Marketing campaign tracker with every task dated from the day you start
Plan, build, run and report on one campaign, with the budget and the result written down before it starts.
- 4 sections
- 24 tasks
- Opens as a list
- Dated from day 1
Campaign: [name]
Days count from the day you start. In the app, pick a start or a finish date and each task lands on a real day.
Plan
- Write the goal, the budget and the one number that countsDay 1UrgentGoal: . Budget (SGD): . Target: . End date: .
- Describe who it is for and what you want them to doDay 2
- Pick the channelsDay 3Two done well beat five done thin.
- Write the offer and the main messageDay 4High
- Get sign-off on budget and messageDay 5
Build
- Landing page or formDay 8
- Write the page
- Build it
- Test the form on a phone
- Ad or post creativeDay 10
- Three versions of the headline
- Images or video
- Sizes for each channel
- Email to existing contactsDay 11
- Set up tracking and check a test lead arrivesDay 12High
- Brief whoever answers the leadsDay 13
Run
- LaunchDay 15High
- Check the first 48 hours for broken links and spendDay 17
- Weekly check: spend, leads, cost per lead, one changeEvery Monday 10:00
- Pause what is not workingDay 22
Report
- End the campaign and stop the spendDay 43High
- Write the one-page result against the targetDay 45
- List what to repeat and what to drop next timeDay 45
- Share it with the teamDay 46
About this template
A campaign without a target at the start cannot be judged at the end. This project makes you write the goal, the budget and the one number that counts before a single asset is made, then runs the build, a weekly check while it is live, and a short report.
It suits a paid ads push, a seasonal promotion or a referral drive. Rename it to the campaign.
Tips from the template
- Fill in the goal and budget in the first task before doing anything else.
- Keep the weekly check to 20 minutes: numbers, one change, done.
- Write the report even if the campaign flopped. That is when it is most useful.
How to use it in ActivityTracker
- 1Open Tasks and choose Templates.
- 2Find Marketing campaign and open it. You see every section and task before anything is added.
- 3Pick the day you start, or the day it has to be done by. Every date moves with it.
- 4Press Use template. Rename the project, then work down the list.
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Questions
Run it with the dates filled in.
Book a walkthrough to see the templates in the app.