Project template for founders
Trade show checklist with every task dated from the day you start
Booth, materials, staffing, the pitch, the leads, the follow-up: a show in eight weeks.
- 4 sections
- 18 tasks
- Opens as a list
- Dated from day 1
Trade show
Days count from the day you start. In the app, pick a start or a finish date and each task lands on a real day.
Eight weeks out
- Book the booth and confirm the datesDay 1High
- Set the goal: meetings booked, not cardsDay 2
- Booth design and build orderedDay 8
- Who staffs it, which shiftsDay 11
Four weeks out
- Brochures, demo, giveawayDay 29
- Invite existing customers and prospects to the boothDay 31High
- Lead capture form and the follow-up sequence writtenDay 36
- Rehearse the two-minute pitchDay 41
The show
- Set-up dayDay 56
- Show dayDay 57Urgent
- Show dayDay 58Urgent
- Enter the day's leadsDay 57, 19:00High
- Enter the day's leadsDay 58, 19:00High
- Pack downDay 58, 18:00
Follow-up week
- First message to every leadDay 59Urgent
- Book the meetingsDay 61
- Count: leads, meetings, cost per meetingDay 65
- Decide: same show next year or notDay 66
About this template
A trade show is a lot of money for three days, and the money is made in the week after. This project plans the eight weeks before (the booth, the material, who staffs it), the days themselves, and a follow-up week that is protected in the calendar.
Tips from the template
- Set the show dates first; everything else is dated backwards.
- Every lead captured the same day, first message within 24 hours.
- Judge the show by meetings booked, not cards collected.
How to use it in ActivityTracker
- 1Open Tasks and choose Templates.
- 2Find Exhibit at a trade show and open it. You see every section and task before anything is added.
- 3Pick the day you start, or the day it has to be done by. Every date moves with it.
- 4Press Use template. Rename the project, then work down the list.
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Questions
Run it with the dates filled in.
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