SellingUpdated 10 min read

Languishing: how to spot the blah and get moving when you sell

Languishing is the flat middle between doing well and doing badly. You still make the calls and send the quotes, but nothing lands and you can't say what you're working toward. When you sell, the way out is small wins you can count, one guarded call block and a reminder of who your work helps.

What languishing is

Languishing is the flat feeling between doing well and doing badly. You aren't depressed and you aren't burnt out. You get through the day, but nothing excites you and you can't say what you're working toward. The way out is small and practical: count small wins, protect one block of time a day, and remind yourself who your work helps.

The APA Dictionary of Psychology calls it "the condition of absence of mental health, characterized by ennui, apathy, listlessness, and loss of interest in life." Its opposite is flourishing.

The idea comes from the sociologist Corey Keyes. In his 2002 paper, written at Emory University, he treated mental health as more than the absence of illness, with flourishing at the top and languishing at the bottom. He applied it to 3,032 US adults aged 25 to 74 from the 1995 Midlife in the United States study. 12.1 percent fit his criteria for languishing, 17.2 percent for flourishing, and 56.6 percent sat in the middle as moderately mentally healthy. Languishing went with more workdays lost or cut back.

Adam Grant, an organizational psychologist, made the word famous during the pandemic. In his TED talk he calls it "a sense of emptiness, stagnation and ennui" and says it feels like "muddling through your days, looking at your life through a foggy windshield."

In a selling week, that looks ordinary from the outside. You make the calls. You send the quotes. You turn up to the pipeline review. You just don't care much how any of it goes, and the week ends without a single moment you'd call a good one.

The signs in a selling week

Nobody languishes in exactly the same way. When two or three of these stick around for a couple of weeks, act on them.

What you noticeHow it shows up when you sell
Going through the motionsThe same opener on every call, nothing new tried, no notes after
Nothing to aim atYou can't say what this month's number is for
Scattered attentionThree chats, a quote and your pipeline open, nothing finished
Wins feel mutedA yes feels the same as a no
Small jobs slideA two-line follow-up waits a week
Pulling backYou skip the team huddle and stop asking for referrals

The fourth row gives it away. A tired seller still feels a good win. Someone who's languishing closes a deal, logs it, and moves on to the next task without a flicker.

Think back over the last two weeks.

  1. Do most workdays blur into one, from the first call to the last chat?
  2. Did your last win feel like nothing much?
  3. Are easy two-line follow-ups still on your list days after you meant to send them?
  4. Would you struggle to say what you're selling toward this month?
  5. Do you feel flat rather than sad?

Three or more yeses means it's time to act this week. If the feeling is heavy rather than flat, or you feel hopeless, skip the steps below and talk to a doctor first.

Languishing, burnout or depression?

From the inside they blur together, so here's a quick way to tell them apart. Grant described his own flat spell this way: he wasn't depressed, because he still had hope, and he wasn't burned out, because he still had energy, yet he felt aimless and a little joyless.

Burnout is about load. The World Health Organization's ICD-11 wording calls it an occupational phenomenon that results from chronic workplace stress nobody has managed. Its three marks are exhaustion, cynicism or mental distance from the job, and doing the job less well. The WHO doesn't class it as a medical condition.

Depression is an illness. The NHS says that when you're depressed you feel persistently sad for weeks or months, not just a few days, and that it's a real illness with real symptoms.

LanguishingBurnoutDepression
EnergySome, with nowhere to put itDrained, on emptyLow, tired all the time
MoodFlat rather than sadCynical about the jobSad for weeks, sometimes hopeless
At workCalls made without much careToo much on, quality slippingNo interest in what you used to enjoy
Start withSmall wins and one guarded call blockLess load, agreed with your managerA GP or doctor, soon

One rule of thumb covers most weeks. Too much on your plate points to burnout, and too little pull points to languishing. If a low mood won't lift for weeks, that points to a doctor instead.

Why selling lets it creep in

Sales jobs are good at producing the flat feeling, for reasons built into the work.

  • The month resets to zero on the 1st, however hard you pushed to hit the number on the 30th.
  • Most effort ends in a no, and a morning of 40 dials with two real conversations leaves little to show.
  • Wins arrive months after the work, because a deal you worked in March often closes in June.
  • If you sell alone or remotely, nobody sees the ten follow-ups you sent this week, and after a while you stop seeing them too.
  • Once you've heard every objection twice, the pitch runs on autopilot and the job stops teaching you anything.
  • You see a record in your pipeline instead of the person whose problem you fixed.

Every fix below goes after one of these, so start with the one that sounds most like your month.

Grant's way out, in three parts

Grant's answer is flow, the state where you're so absorbed in a task you lose track of time. If the term is new, the guide to flow state covers it. In his talk he names three conditions for reaching it: mastery, mindfulness and mattering. Each has a selling version.

Mastery: small wins you can count

Teresa Amabile and Steven Kramer read knowledge workers' daily diaries to find what lifted their workdays. Their answer, reported in Harvard Business Review, was that nothing did more than making progress in meaningful work, and even small wins counted. Grant makes the same point: mastery doesn't need a big achievement.

Closed deals are too rare to be your sense of progress on a flat month. Count what you control instead:

  • Calls made before email, five on a bad day
  • Conversations that got past the first ten seconds
  • Follow-ups sent with a specific detail from the last chat
  • One part of the call you're getting better at this week, such as the voicemail or the question after a brush-off

Write the count down as you go. Seeing five ticks is a win you can feel, even when nobody bought anything.

Mindfulness: one thing at a time

Grant warns against "time confetti", the habit of checking email and switching tasks so often that your day shreds into scraps. His fix is to "treat uninterrupted blocks of time as treasures to guard."

For a seller, that's one call block of fifty minutes a day, with the chats closed and the phone face down between dials. Put it in your calendar like a client meeting, at the same time every day, so you don't have to decide when to start. ActivityTracker's focus timer runs for 15, 25, 50 or 90 minutes, which covers anything from a short burst of follow-ups to a full prospecting block.

Mattering: remember who your work helps

Grant and his colleagues tested it on fundraising callers, who spent their shifts on the phone asking alumni for donations. Their field experiment was published in 2007. One group briefly met a person their calls had helped. One control group read a letter from that same person and the other had no contact at all. A month later the group who met him spent 142% more time on the phone and raised 171% more money, while neither control group changed.

Reading about the person didn't do it. Meeting them did. So:

  1. Write down three clients your work helped and what changed for them.
  2. Call one this week. Don't sell. Ask how it's going and let them tell you in their own words.
  3. Keep their names somewhere you'll see them on a bad day.

Small wins only help when you can see them. In ActivityTracker you log each call in one tap, and every call adds points toward your weekly goal.

See the one-tap activity log

A week to get moving again

None of this needs a big plan, and five working days are enough to see whether it helps.

  1. On Monday, say it to one person, a colleague or a friend: "Honestly, I'm languishing." Grant says that's a fair answer to "How are you?", and once it's said, write down a daily number for the week that you can hit on a flat day.
  2. On Tuesday, make the calls you've been putting off in one guarded block from 9:30 to 10:20, with the chats closed. If you want a fixed shape for the rest of the day, the daily sales routine template puts calls first.
  3. On Wednesday, call a client you helped and ask what's changed since you worked together, then listen for the part they're glad about.
  4. On Thursday, go through the deals nobody has touched in three weeks with the four steps below.
  5. On Friday, write down every small win of the week, from the call you dreaded to the follow-up that got a reply, and pick next week's one skill.

Keep the same shape for a second week before you judge it, because one good Wednesday can be luck.

Leads languish too

The word has an older meaning that every seller knows. Merriam-Webster lists "to suffer neglect" among its senses, with the example of a bill that languished in the Senate for eight months. Quotes do the same thing in a pipeline when nobody chases them.

The two meanings feed each other. A flat seller leaves deals untouched, untouched deals don't close, and fewer wins make the seller flatter. You can break the loop from the pipeline side, and it's often the easier side to start on.

  1. List every open deal with no contact in 21 days.
  2. Give each one a next step and a date, or close it out as lost with a one-line reason.
  3. Send three personal follow-ups today. Mention one real detail from the last conversation in each.
  4. Spread the rest across the week, three a day.

Closing out a dead deal counts as a small win too, because the list gets honest. For the timing and wording of each touch, use the sales follow-up process.

Jordan's flat October

Made-up example: on 3 October, Jordan signs a payroll software deal with a small firm and feels nothing, after eight months in a row on target. The calls still get made, but they feel like someone else's.

Week 1: Jordan sets a daily number of five calls before email and writes each one down. On Tuesday the first block runs 9:30 to 10:20 with chats closed. On Wednesday Jordan calls a bakery owner who used to spend two evenings a month on payroll and now spends none. She talks for twenty minutes about what she does with those evenings.

Week 2: Jordan lists 14 deals with no contact in three weeks. Five get closed out as lost and nine get a next step. Three of those get a personal follow-up on Thursday, and two reply by Friday.

By the end of the month Jordan's closed deals are the same as September's. What changed is that the work feels like it's going somewhere again, and the pipeline holds nine live deals instead of fourteen stale ones.

If you manage a sales team

A languishing rep doesn't miss activity targets. That's what makes it hard to spot. The calls get made, but the notes get thin, the next steps go blank and nobody asks for help.

  • Ask a better question in the 1:1. Grant points out that people are expected to say "Great!" when you ask how they are. Try "What's felt flat this month?" and wait. The one-on-one meeting template has room for the answer.
  • Make progress visible. Call out small wins in the team chat, not only closed deals. Amabile and Kramer's article says managers have more influence over motivation than they realize, through clear goals, enough time and recognition.
  • Protect mornings. No internal meetings before 10am, so every rep has room for one call block.
  • Let the team hear from a client. Invite one happy customer to a team call for ten minutes. Grant's callers needed only a short meeting with one person their work had helped.
  • Don't diagnose. If a rep seems low rather than flat, point them to a doctor or your company's support line.

If the whole team is flat at once, look at the plan before you look at the people. A target that resets to zero every month with nothing to show between closes is a recipe for it. When the team is tired as well as flat, take work off their plates first, then cut the switching between calls and chats.

When it's more than languishing

Languishing isn't an illness, but it's worth taking seriously. In Keyes's 2002 paper, languishing adults faced nearly six times the risk of a major depressive episode that flourishing adults faced.

The NHS says to get help from a GP if you think you're depressed, and not to delay. Signs it's more than a flat patch:

  • Sadness that lasts for weeks, not a few days
  • Hopelessness, or losing interest in things you used to enjoy, not just work
  • Sleeping badly or losing your appetite

If you have thoughts of harming yourself, contact your local emergency number or a crisis line today. You don't need to wait until it feels bad enough.

What to do first

Today, write a daily number you can hit on a flat day, then make five calls before you open email and write each one down. Guard one call block, and this week call one client you helped and let them tell you what changed.

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Questions people ask

Sources

Count one small win today.

Five calls, logged, before you open email.