How we chose
A sales goal is a number with a date on it. Twelve deals by 31 December. US$150,000 in new business this year. Forty first meetings this quarter. You hit it or miss it one working day at a time. The app you want holds the number, counts the calls and meetings behind it, and tells you you're behind while there's still time to fix the week.
This list comes from each product's own website, pricing page, help centre and app store listing. We haven't run the apps ourselves, so you won't find scores or star ratings here. Prices are the US dollar figures each pricing page showed in October 2026. App store prices differ by country, so check yours on your own phone before you pay.
An app earned its place by doing most of these:
- It holds a number and a deadline.
- It shows pace, meaning where you should be today set next to where you actually are, so a slow week shows up while you can still fix it.
- It counts the activity too, like calls made or follow-ups sent, because that's the part you control this week.
- Logging takes seconds on a phone.
- You get a week view to read during the Friday review, without exporting anything first.
- The free version, if there is one, fits one goal and the two habits that feed it.
Company-wide OKR suites made the cut only where a team of three can run them for free.
The 9 best apps for goal tracking, by job
The first two cover most sellers, and each of the other seven fits one narrower job.
1. Strides: best for most people who sell on their own
Strides has four kinds of tracker, and the Target one fits a sales number. You give it a number and a date, log progress as numbers, and a pace line shows where you should be by now, with a projected date for when you'll get there. A Habit tracker handles a yes or no, like five calls before 10:00. An Average tracker follows a repeating number, such as conversations a week. The Daily Goals view shows only the trackers that need logging today, and on Apple devices you can invite an accountability partner, such as your manager, to see a goal.
Download it free from the App Store for your iPhone, iPad, Mac and Apple Watch, or from Google Play for Android; Strides says the app stays free forever. Pay for Strides Plus when one goal grows into ten: it lifts the cap on trackers and adds sync across your Apple devices, tags and data export. The App Store lists monthly, yearly and lifetime Plus plans at several prices, so check yours in the app.
Pick it if your goal is one number with a date and you want to see every week whether you're ahead of it. Skip it if you want the count to fill in from your CRM, because you log every number yourself.
2. Pipedrive: best when your calls and deals already live in a CRM
Pipedrive is a CRM, and its goals count what your team already logs there. Its help centre lists three kinds. Activity goals count calls, meetings or tasks, added or marked done. Deal goals count deals added, deals entering a pipeline stage or deals won, by number or by value. Forecast goals follow expected revenue from each deal's probability and stage. A goal runs weekly, monthly, quarterly or yearly, and seasonality lets you set a smaller target for a slow month. Depending on your plan, a goal belongs to one rep, a team or the whole company.
Pipedrive's pricing page starts at Lite, US$14 a seat a month billed annually, after a 14-day free trial and with no free plan behind it. Want forecast goals? You need Growth at US$39 a seat a month billed annually, or a plan above it.
Pick it if your team already logs every call and deal in Pipedrive, so the goal fills itself in. Skip it if you'd be buying a CRM only to get a progress bar.
3. Todoist: best for a daily count of follow-ups
Todoist is a to-do list with a score built in. Karma lets you set a daily and a weekly task goal, counts the days and weeks you hit it as streaks, and lets you mark days off so a weekend breaks nothing. Vacation mode keeps your streaks while you're away. Make every follow-up a task, and a daily goal of eight means eight follow-ups done.
The free Beginner plan has 5 personal projects, task reminders, 3 filter views and one week of activity history. Pro is US$5 a month billed yearly, or US$7 billed monthly, with 300 projects, the calendar layout and your full history.
Pick it if your goal is clearing the follow-ups and they're already tasks. Skip it if the goal is revenue, since Karma counts finished tasks and has no idea what any of them were worth.
4. GoalsOnTrack: best for breaking a year into sub-goals
GoalsOnTrack starts from the big number and works down. Its features page lists sub-goals several levels deep, progress measured by sub-goals, by tasks, by the outcome or by hand, recurring tasks, a habit tracker, a calendar feed for Google Calendar or Outlook, and a goal journal. A yearly revenue goal becomes four quarterly sub-goals, each with its weekly tasks underneath. A team version shares goals and adds a message board.
There's no free plan. Membership is US$68 a year for the web and mobile apps, with a 30-day money-back guarantee.
Pick it if you plan your year on one page and want each task tied to the quarter it serves. Skip it if you want a free version to try before you pay.
5. ClickUp: best for a team goal tied to the work
In ClickUp a goal is made of targets, and its help centre lists four kinds: a number, a done or not done box, a currency amount, and a task or a whole list of tasks. You update a number or currency target yourself, and the goal's percentage follows. A sales manager can put "40 first meetings" as a number target and "send the new price list" as a task target inside one goal.
Goals come with every plan. Free Forever gives you 100 uses. The cap goes when you move to Unlimited, at US$7 a user a month billed yearly or US$10 monthly. Goal Folders need Business, US$12 a user a month billed yearly.
Pick it if your team already plans its work in ClickUp. Skip it if you sell alone and want a goal on your phone in two taps.
6. Weekdone: best for a sales manager's weekly check-in
Weekdone runs the week as plans, progress and problems. Each person writes a weekly update against quarterly goals and metrics, and the manager reads it, gives feedback and holds 1:1 check-ins. For three reps, that puts Monday's plan, Friday's numbers and the deal that's stuck on one screen.
It's free for up to three users, with every feature included. A fourth user starts a 14-day trial, and after that the price depends on your headcount, so see their pricing page.
Pick it if you manage two or three reps and want their weekly numbers without asking each one. Skip it if you work alone, since the whole point is the team update.
7. Way of Life: best for a daily yes or no on selling habits
Way of Life, on iPhone and Android, marks each habit green or red for the day. Its App Store listing adds chains you try not to break and a scoreboard for the week and the month. You also get notes on what went well, reminders on your own schedule and export to a spreadsheet.
It's free to download, and the paid version unlocks unlimited habits. The App Store shows several prices for it, so check yours in the app.
Pick it if your sales goal rests on two or three daily habits, like dialling before email and logging calls before lunch. Skip it if you need to know how many calls you made, because each day is only a yes or a no.
8. Habitica: best if a game gets you through the quiet weeks
Habitica turns your tasks into a role-playing game, where finishing them earns gold, experience and gear. On a quest with a party, a task one member forgets does damage to everyone. You can also join Challenges, task lists other players set, with a prize for the winner. It's free, open source, and on Android and iOS.
Group plans cost US$9 a month plus US$3 for each additional member, billed monthly, and add a shared task board where tasks get assigned.
Pick it if your team would enjoy a quest where one rep's skipped call block hurts the whole party. Skip it if your goal is a total with a date, because Habitica rewards tasks and has no target tracker.
9. Coach.me: best if you want a person checking in
Coach.me pairs a free habit tracker, with streaks, milestones and tips from its community, with paid coaches for habits, productivity, business owners and teams. If you've set the same sales goal three Januaries running, a coach who asks about it every week is the part no app above gives you.
The tracker is free. Coaching is priced by each coach, so see their site.
Pick it if you keep a goal only when a person asks about it. Skip it if you need a pace line for a number, because the free tracker is built around streaks and milestones.
Which are free, and what the rest cost
Prices in US dollars, read on each pricing page or app store listing in October 2026.
| App | Free version | Paid from | Best for |
|---|---|---|---|
| Strides | Yes | Strides Plus, in the app | A number by a date |
| Pipedrive | 14-day trial | US$14 a seat a month, yearly | CRM goals |
| Todoist | 5 projects | US$5 a month, yearly | Daily task counts |
| GoalsOnTrack | None, 30-day refund | US$68 a year | Sub-goals |
| ClickUp | 100 uses of Goals | US$7 a user a month, yearly | Team goals |
| Weekdone | Up to 3 users | By headcount | Weekly check-ins |
| Way of Life | Yes | In the app | A daily yes or no |
| Habitica | Yes | US$9 a month, groups | A game |
| Coach.me | Habit tracker | Coaching, per coach | A human coach |
When the free version is enough
A free version is enough when it holds your one number and the two habits that feed it. Count your goals before you count features.
- Strides: free to start, with Plus for unlimited trackers.
- Way of Life: free to download, and the paid version unlocks unlimited habits once your list outgrows the free one.
- Habitica: free, and only group plans cost money.
- Weekdone: free for a team of up to three, every feature included.
- ClickUp: 100 uses of Goals on Free Forever, then a paid plan lifts the cap.
GoalsOnTrack has no free plan, and Pipedrive gives you 14 days.
Before any app, a sheet of paper with a weekly total works for a month. Move to an app the first time you can't say whether you're behind.
Goal tracker, habit tracker or CRM goals?
A goal tracker follows a number toward a date. A habit tracker records whether you did something today. A CRM counts what you log about deals. They answer different questions, so match the kind to the question before you match the app.
| Kind of app | What it counts | From this list |
|---|---|---|
| Goal tracker | A number by a date, with pace | Strides, GoalsOnTrack |
| Habit tracker | Did you do it today | Way of Life, Habitica, Coach.me |
| Task list with a goal | Tasks finished a day or week | Todoist |
| CRM goals | Calls, meetings and deals logged | Pipedrive |
| Team goal tool | Shared targets and updates | ClickUp, Weekdone |
Most sellers need two rows: one for the deals number and one for the daily calls behind it. Strides tops this list because its Target and Habit trackers sit in the same app, and Pipedrive comes second because its activity goals and deal goals count from the same CRM.
Track the calls and the deals, not one of them
Benjamin Harkin of the University of Sheffield and his colleagues pooled 138 experiments with 19,951 people, each testing a nudge to check progress toward a goal. Their 2016 paper in Psychological Bulletin found the nudges made people check more often, and the extra checking helped them reach the goal. The effect was larger when progress was physically recorded or reported to others.
The American Psychological Association's summary adds a split: watching a behaviour changed the behaviour but not the outcome, and watching the outcome changed the outcome but not the behaviour. The studies were mostly about health goals such as diet and smoking. Put the same split on a selling week:
- Count the calls, and you make more calls. That alone closes nothing.
- Count the deals, and you see the gap in the number. That alone doesn't tell you who to call.
So track two numbers. One you control this week, like conversations or first meetings, and the result, like deals won. Write both down where you can see them, and send them to someone every Friday, because recording and reporting are what made the effect bigger.
In ActivityTracker a goal with a deadline is marked On track, At risk or Off track against the time already gone, and your weekly goal fills in as you log.
See goals for sellersSet up a sales goal in the app you pick
The setup decides more than the app does. Do it in this order:
- Write the number and the date. "12 deals by 31 December" goes into an app, and "a better quarter" doesn't. Stuck on the wording? SMART goals for sales has ten examples to copy.
- Work back to a weekly count from your own rates. If one meeting in three closes and one conversation in four books a meeting, each deal takes twelve conversations. Or let the free activity calculator work it out from your own numbers.
- Make the number a goal with a date, and the weekly count a second tracker beside it.
- Log each call when you hang up.
- Check pace on Wednesday as well as Friday, while two days are still left to fix the week and the Thursday call block can still be doubled.
- Every Friday, send both numbers to your manager or a peer on a one-page weekly sales report.
Made-up example: Marcus sells office cleaning contracts, and on 1 October his target is 13 new contracts by 31 December, thirteen weeks away, so the pace is one a week.
Last year one in three of his meetings turned into a contract, and one in four conversations turned into a meeting. Thirteen contracts need 39 meetings and 156 conversations, so he aims for 12 conversations a week.
In Strides he makes a Target tracker for 13 contracts by 31 December, an Average tracker for conversations a week with a goal of 12, and a weekday Habit for five calls before 10:00.
At the end of week 5 the pace line wants 5 contracts and he has 3. His conversations average 8 a week, so the gap starts with too few calls, not with weak meetings.
He adds a Tuesday and a Thursday afternoon call block and sends both numbers to his manager every Friday. At the end of week 9 he has 9 contracts, level with the pace line.
Behind by week 5 and tempted to raise the target? Read goals vs systems first, then add the call blocks.
Keep reading
Questions people ask
Strides, for most people who sell on their own. A Target tracker holds a number and a date with a pace line, it runs on iPhone and Android, and it's free to start. If your calls and deals already live in Pipedrive, use Pipedrive's goals.
Strides, if your goal is a number by a date, since it's free to start. Way of Life and Habitica are free for daily habits, and Weekdone is free for a team of up to three.
A goal tracker follows a number toward a date and shows your pace, while a habit tracker records whether you did something today. A seller needs both: one for the deals and one for the daily calls behind them.
Pipedrive, if the team already logs its calls and deals there, because its activity and deal goals count them for you. For a weekly plans and progress check-in, Weekdone is free for up to three users.
Tracking does. Benjamin Harkin and colleagues pooled 138 experiments in 2016 and found that checking progress helped people reach their goals, and more so when progress was recorded or reported to others.
Sources
- Strides, Home, read 28 October 2026
- App Store, Strides, read 28 October 2026
- Google Play, Strides, read 28 October 2026
- Pipedrive, Insights: goals, read 28 October 2026
- Pipedrive, Pricing, read 28 October 2026
- Todoist, Introduction to Karma, read 28 October 2026
- Todoist, Pricing, read 28 October 2026
- GoalsOnTrack, Features, read 28 October 2026
- GoalsOnTrack, Sign up, read 28 October 2026
- ClickUp, Create a Goal, read 28 October 2026
- ClickUp, Pricing, read 28 October 2026
- Weekdone, Weekly progress reporting, read 28 October 2026
- Weekdone, Prices, read 28 October 2026
- Way of Life, Home, read 28 October 2026
- App Store, Way of Life, read 28 October 2026
- Habitica, Home, read 28 October 2026
- Habitica, Features, read 28 October 2026
- Habitica, Group plans, read 28 October 2026
- Coach.me, Home, read 28 October 2026
- White Rose Research Online, Harkin and colleagues 2016, Does monitoring goal progress promote goal attainment?, read 28 October 2026
- American Psychological Association, Frequently monitoring progress toward goals increases chance of success, read 28 October 2026

