Free templates for small businesses
Sixteen messages for the chats a small business has every week: the first reply, the quote, the booking, the reminder, the no-show, the quiet customer, the thank-you and the review. Each one is short, asks one thing, and opens in WhatsApp or copies in a tap. Free, no sign-up.
Most WhatsApp templates online are written for the Business API: approved in advance, with variables in curly brackets, sent by a system. These are for the other kind of business, where you or your team reply from your own number. They're short because nobody reads a long WhatsApp, and each one asks for one thing so it's easy to answer. Change the words until they sound like you, and save them as quick replies.
Change the words to how you talk, then save each one as a quick reply.
Hi [name], thanks for getting in touch with [business]. Happy to help. What are you looking for, and when do you need it by?
Thanks [name]. So I can give you a proper price, could you send [size / quantity / address / photos]?
Hi [name], here's the quote for [job]: [price], ready by [date]. It's valid until [date]. Any questions, just ask here.
Hi [name], just checking you got the quote for [job]. Happy to change anything if it doesn't quite fit.
Hi [name], you're booked in for [service] on [day, date] at [time], at [place]. See you then.
Hi [name], a reminder about [service] tomorrow at [time]. Reply 1 to confirm, or let me know if you need to change it.
Hi [name], sorry, I'm running about [minutes] minutes late. I'll be with you by [time].
Hi [name], we missed you today. No problem, these things happen. Would [day] or [day] suit you instead?
Hi [name], your [order] is ready. You can collect it from [place] between [times], or reply and we'll arrange delivery.
Thanks for choosing [business], [name]. If anything isn't right, message me here and I'll sort it.
Hi [name], glad [job] went well. If you have a minute, a review would help us a lot: [link]. Thank you.
Hi [name], thanks again. If you know anyone who needs [service], I'd be glad to help them too.
Hi [name], I don't want to keep messaging if the timing isn't right. Should I check back next month, or leave it for now? Either is fine.
Hi [name], it's been [time] since we did [job]. Is it still [working / looking good]? Let me know if you need anything.
Hi [name], a heads-up that our prices for [service] change on [date]. Anything booked before then stays at the old price.
Hi [name], we're closed from [date] to [date]. Message us and we'll reply when we're back on [date].
Messages 1 to 10 answer a customer who wrote to you, or confirm what they asked for. Messages 11 to 16 can reach people who haven't written lately. Before you send one that sells something to a Singapore number that hasn't messaged you, read the Do Not Call rules.
Get a link that opens a chat with you, with the free WhatsApp link generator
A chat is personal, so the mistakes feel bigger than in an email.
One follow-up, a way out, and a date you've written down.
12 enquiries, 9 quotes. 4 booked from the quote and 3 after the follow-up, so 7 jobs, and 1 dated for next month.
The templates are free. ActivityTracker, the app we make, is paid. It works with the WhatsApp number you already use.
The templates are free to use. The app is paid and keeps every chat and follow-up on the customer's record.