KPIs
Sales KPI examples you can work out on your own numbers
Each page gives the formula, a worked example whose sums add up, what to count and a calculator for your own figures.
What you spent on sales and marketing, divided by the customers it won.
What it's for: deciding where next quarter's sales and marketing budget goes.
The share of the clients you started with that are still with you at the end.
What it's for: teams whose revenue depends on clients buying again or renewing.
The days from first meeting to signature, averaged over the deals you won.
What it's for: anyone whose deals keep landing a month later than planned.
Revenue from the deals you won, divided by how many you won.
What it's for: turning a revenue target into the number of deals it needs.
The total of your open deals, and the weighted figure that says how much of it is likely to sign.
What it's for: managers checking whether this month's pipeline will cover the target.
What a customer spends with you over the whole time they keep buying.
What it's for: small businesses deciding what they can spend to win a customer.
The share of the customers you started with that left during the period.
What it's for: businesses whose customers pay monthly or buy again.
Choosing which to check each week? Sales KPIs to track weekly
Know which number is off this month.
The walkthrough shows it on your own week.