Project template for the office

Lead ads campaign template with every task dated from the day you start

A four-week paid campaign: the offer, the creative, the form, the routing, the daily numbers.

  • 3 sections
  • 13 tasks
  • Opens as a list
  • Dated from day 1

Lead ads campaign

Days count from the day you start. In the app, pick a start or a finish date and each task lands on a real day.

Prepare

  • The offer: what is worth a phone number?Day 1HighA free review, a guide, a calculator, a seminar seat.
  • Audience and budgetDay 2
  • Three creatives written and designedDay 5
  • The form, with only the fields you will useDay 5
  • Routing tested end to endDay 6Urgent

Run

  • LaunchDay 8High
  • Daily numbers: spend, leads, cost per lead, replies, appointmentsEvery workday 9:00
  • Day 3: pause the weakest creativeDay 11
  • Week 2: new creative to replace itDay 15
  • Week 3: check lead quality with the advisorsDay 22

Close

  • End the campaignDay 36
  • Report: cost per lead, cost per appointment, cases from itDay 39High
  • Decide: repeat, change, or stopDay 41

About this template

Paid leads are only as good as the offer and the follow-up. This project runs one campaign for four weeks: an offer worth a phone number, three creatives, the form, the routing, and a daily look at cost per lead and cost per appointment.

Tips from the template

  • Set up lead routing first (there is a template) or the leads will leak.
  • Check the numbers daily. A creative that has not paid for itself after three days gets switched off.
  • Judge the campaign by appointments booked. Leads alone prove nothing.

How to use it in ActivityTracker

  1. 1Open Tasks and choose Templates.
  2. 2Find Lead ads campaign and open it. You see every section and task before anything is added.
  3. 3Pick the day you start, or the day it has to be done by. Every date moves with it.
  4. 4Press Use template. Rename the project, then work down the list.

Already use ActivityTracker? Open this template in the app

Questions

Run it with the dates filled in.

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