How it works
Titles vary by firm. Unit manager, group manager and agency manager are common, often in tiers, where a senior manager leads managers who lead advisors. Most keep their own clients too.
The job is four things: recruiting new advisors, getting them licensed and started, coaching them week by week, and supervising how they sell. Pay usually mixes their own commission with an override on their team's business, plus any bonuses in their contract.
MAS's word for this role is supervisor, and its balanced scorecard, in Notice FAA-N20, covers supervisors as well as advisors:
- If a manager is paid on variable income only, and so is their team, 60% of the manager's variable income each quarter is measured against how their advisors are graded.
- On each advisor's business, the manager gets the same percentage of that measured portion as the advisor does. If an advisor keeps 75% of theirs, so does the manager.
- A manager in a higher tier who's paid on an advisor's business counts as that advisor's supervisor too.
Under MAS's Guidelines FAA-G14, a manager graded Unsatisfactory should have their supervision reviewed, and their firm may cut their team or stop them recruiting. Two Unsatisfactory quarters in a row keep them out of any supervisory role for at least a year.
Worked example, with made-up figures: a manager has 8 advisors. In one week, 2 have logged nothing and 1 is behind on a first-year licence exam. The FYC for the month won't show any of that for weeks. The manager's week is the calls to those three.
In the US, "agency manager" often means someone who runs an independent agency's office: staff, service and sales. This page covers the manager who leads financial advisors.
Where it shows up in your week
A manager's week starts with who's slipping. ActivityTracker for agency managers shows each advisor's pledge beside what they've logged, and lists anyone with nothing logged for 7 days.
Related terms
Questions advisors ask
Sources
- MAS Notice FAA-N20, the Balanced Scorecard Framework (last revised 29 December 2025): the definition of a supervisor's variable income and paragraphs 5.1 to 5.3, read 27 September 2026
- MAS Guidelines FAA-G14, Balanced Scorecard Framework and Reference Checks (last revised 29 December 2025): paragraph 19, read 27 September 2026