Best WhatsApp CRM in Singapore: six compared, and which need the Business API

Link your WhatsApp number the way WhatsApp Web does, and every chat lands on the client's record, with their stage, your notes and the next follow-up beside it. A new enquiry becomes a contact the moment they message. Share the number with your team, assign a chat to whoever knows the client, and keep notes the client never sees.

An AI agent answers new enquiries as you, in the first person, and books the meeting on your Google Calendar. Broadcasts go out from your number one at a time, with each client's name in them, and stop by themselves if WhatsApp warns your number.

• Best for: advisors, agents and reps who sell one-to-one from their own number, alone or on a team with a manager.
• Pick something else if: you need the official WhatsApp Business API, send campaigns to thousands at once, or want Instagram and Facebook chats in the same inbox. Wati, SleekFlow and respond.io are built for that.
• Price: See pricing

Pepper Cloud calls itself Singapore's best WhatsApp CRM for SMEs. It captures leads from messages and web forms, runs sales pipelines, broadcasts and chatbots, and connects WhatsApp through the Cloud API on your existing number, beside Messenger, Instagram and Telegram. It's an IMDA pre-approved solution, so SMEs can get up to 50% PSG grant support, and it offers local support around the clock from One Raffles Place.

• Best for: Singapore SMEs that want a sales and support CRM on the official API, part-funded by the PSG grant.
• Pick something else if: you want to see a price before you book a demo.
• Price: not printed. Plans run from Starter (up to 5 users) to Enterprise (50+), and the page asks you to get a demo. Pepper Cloud doesn't charge for messages, though WhatsApp may.

SleekFlow is an official WhatsApp Business Solution Provider that puts WhatsApp, Instagram and website chat in one inbox, with AI agents that connect to Shopify and your CRM. Each conversation links to a contact profile with lifecycle stage and owner, and you can keep the WhatsApp Business app on the same number through Coexistence. It has an office in Singapore and says 7,000+ businesses in 70 countries use it.

• Best for: brands that sell and support across several chat channels and want AI agents tied to Shopify.
• Pick something else if: you'd rather pay per person than by monthly active contacts, which is how SleekFlow prices.
• Price: Pro is S$199 a month billed yearly, with 3 users and 500 monthly active contacts, and the next plan up is S$479. A WhatsApp Business API number is S$19 a month, and conversations are charged per SleekFlow's rate card. 7-day free trial, no credit card. From their pricing page on 27 September 2026.

respond.io puts WhatsApp, Instagram, Messenger, TikTok, email and calls in one team inbox with AI agents, and it's built to sit beside a CRM: its page says your CRM stays the system of record, with HubSpot, Salesforce and Zoho connections. It's a Meta Business Partner, lets you run the WhatsApp Business app and the API on one number, and charges Meta's WhatsApp rates with no markup. It's headquartered in Kuala Lumpur, says 10,000+ brands use it, and cites 4.8 out of 5 from 500+ G2 reviews.

• Best for: B2C teams with a lot of chats and a CRM already in place.
• Pick something else if: you don't have a CRM yet and want one with the inbox.
• Price: Starter US$79, Growth US$159 and Advanced US$279 a month, billed yearly. Broadcasts, workflows and AI agents start on Growth, and WhatsApp fees come from Meta on top. 7-day free trial, no credit card. From their pricing page on 27 September 2026.

Wati calls itself the #1 WhatsApp growth platform. It's a Meta Business Partner with an official Business API connection that handles template pre-approval, quality scoring and opt-ins, and it puts website chat, Instagram, Facebook, TikTok, SMS and calls in one inbox. It has campaigns, chatbots, click-to-WhatsApp ads and AI agents, and says 16,000+ customers use it, with 4.6 out of 5 on G2.

• Best for: teams that send campaigns to large lists and want the official API set up for them.
• Pick something else if: you need more than three people on the entry plan. Growth includes three and adds no more.
• Price: Growth S$119 and Pro S$329 a month billed annually, with 3 and 5 users; extra Pro users are S$35 a month. Per-message charges for marketing, utility and authentication messages come on top. 7-day free trial. From their pricing page on 27 September 2026, as shown in Singapore.

Pipedrive is a sales CRM with a WhatsApp Business integration: chats sync to the person or deal in your pipeline, and you can send pre-approved templates, quick replies and labels. Its page says Meta requires an approved template to start a chat with someone who hasn't messaged you in the last 24 hours, and that WhatsApp automations are coming soon.

• Best for: sales teams already running their pipeline in Pipedrive.
• Pick something else if: you want WhatsApp automations today; its page says they're on the way.
• Price: from US$14 per seat a month billed annually (Lite) to US$79 (Ultimate). Pipedrive says the integration is free if your plan includes it, and WhatsApp charges for each template message, about $0.01 to $0.10. 14-day free trial, no credit card. From their pages on 27 September 2026.

• You sell one-to-one from your own WhatsApp and want chats, follow-ups and an agent that answers as you, with nothing to set up with Meta: ActivityTracker.
• You're a Singapore SME and want the PSG grant to cover part of the cost: Pepper Cloud.
• You sell on WhatsApp, Instagram and your website, with a Shopify store behind it: SleekFlow.
• You already run HubSpot, Salesforce or Zoho and need one inbox for a busy team: respond.io.
• You send campaigns to thousands of contacts a month: Wati.
• Your deals already sit in Pipedrive: Pipedrive.

Every page read on 27 September 2026. Nothing about a competitor on these pages comes from anywhere else.

• Pepper Cloud: "Singapore's Best WhatsApp CRM Software for SMEs"; lead capture, broadcasts, chatbots; up to 50% PSG grant, IMDA pre-approved; existing number; team on one number; no message charge from Pepper Cloud; Messenger, Instagram, Telegram; local support 24/7; One Raffles Place. peppercloud.com/singapore-whatsapp-crm
• Pepper Cloud: Starter up to 5 users, Growth 10 to 12, Enterprise 50+; prices not printed, get a demo; WhatsApp CRM on the Cloud API; AssistAI. peppercloud.com/crm-platfrom-pricing/
• SleekFlow: Official WhatsApp Business Solution Provider; WhatsApp, Instagram and live chat in one AI omnichannel CRM; each conversation linked to a profile with lifecycle stage and owner; AI agents connect to Shopify and CRMs; 7,000+ businesses in 70 countries. sleekflow.io/en-sg
• SleekFlow: Pro S$199 a month billed yearly, 3 users, 500 MAC; next plan S$479, 5 users, 1,000 MAC, HubSpot and Zoho; Enterprise custom with Salesforce; API number hosting S$19 a month, conversation rates per rate card; 7-day trial, no card; MAC rules, one-way broadcasts not counted, 100 added at a time; inbox for chat, email and calls. sleekflow.io/en-sg/pricing
• SleekFlow: Business app and API on one number, connected by QR scan, contacts and chats imported. sleekflow.io/en-sg/blog/whatsapp-coexistence
• SleekFlow: Located in Singapore, Hong Kong, Malaysia, Indonesia, Brazil and the UAE. sleekflow.io/en-sg/about
• respond.io: Team inbox with AI agents and lead management; WhatsApp, Messenger and VoIP calls with messages and email in one thread; 10k+ brands; 4.8/5 from 500+ G2 reviews. respond.io/
• respond.io: Starter US$79, Growth US$159, Advanced US$279 a month billed yearly; broadcasts, workflows and AI agents from Growth; monthly active contacts; WhatsApp fees not included, charged by Meta; 7-day Growth trial, no card, no broadcasts. respond.io/pricing
• respond.io: Your CRM stays the system of record; HubSpot, Salesforce, Zoho; not a CRM replacement. respond.io/whatsapp-crm-integration
• respond.io: Business app and API on the same number; Meta's rates, no markups. respond.io/whatsapp-business-multiple-users
• respond.io: Headquartered in Kuala Lumpur; 10,000+ brands in 180+ countries; Meta Business Partner and WhatsApp BSP; Series B. respond.io/about
• Wati: "#1 WhatsApp growth platform"; 16,000+ customers; 4.6/5 on G2; website chat, Instagram, Facebook, SMS and calls in one inbox; AI agents qualify and route; click-to-WhatsApp ads; Book a Demo. www.wati.io/
• Wati: Meta Business Partner; official BSP connection with template pre-approval, quality scoring and opt-in management. www.wati.io/whatsapp-api-new/
• Wati: 7-day free trial; Growth S$119 and Pro S$329 a month billed annually (Singapore view), 3 and 5 users, Growth adds no users, extra Pro users S$35; per-message charges for marketing, utility and authentication; 15k broadcasts on Growth, unlimited on Pro; Business plan 4k messages a minute; Astra AI agents a paid add-on on Pro; Meta Business Manager admin access; TikTok in the inbox; pay-as-you-go plan syncs with the WhatsApp Business app. www.wati.io/pricing/
• Pipedrive: Pipeline, AI, automation, forecasting, goal-setting, team monitoring, 500+ integrations, 14-day trial; 100,000+ companies in 179 countries; Nova in all plans; spreadsheet import; up to five email accounts; no card. www.pipedrive.com/en
• Pipedrive: Lite US$14, Growth US$39, Premium US$59, Ultimate US$79 per seat, billed annually. www.pipedrive.com/en/pricing
• Pipedrive: WhatsApp Business integration syncing chats to people and deals; pre-approved templates, quick replies, labels; Meta requires a template after 24 hours without a message; automations coming soon; integration free if on your plan; WhatsApp charges about $0.01 to $0.10 per template message. www.pipedrive.com/en/features/crm-for-whatsapp