Free templates for small businesses
Ten thank-you messages for the moments a small business should say it: a sale, a first order, a repeat order, a payment, a finished job, a fixed problem, a referral and a review, plus two that ask for a review or an introduction. Each one opens in WhatsApp or copies in a tap. Free, no sign-up.
Most thank-you lists online are forty lines for a card or an email. On WhatsApp a customer reads two lines, so these are short, use their name and say what they bought. Send the plain thank-you first. Ask every customer for a review the same way, and only once. Save the referral ask for the ones who've told you it went well.
Put in their name and one detail about what they bought, then send it the same day.
Thanks for buying [product] from us today, [name]. If you have any questions about it, I'm one message away.
Hi [name], thank you for your first order with [business]. It means a lot to a small team like ours. I've noted [a detail they told you], so next time it's already done.
Hi [name], thanks for coming back to us. That's [number] orders now. Same as last time, or is there anything you'd like changed?
Hi [name], payment received for [invoice or job], thank you. Your receipt is attached.
Hi [name], thanks for having us today. If anything about [job] doesn't look right in the next few days, send me a photo and we'll come back.
Hi [name], thanks for your patience while we sorted out [problem]. It should all be right now. If it isn't, tell me and I'll handle it myself.
Hi [name], [friend] got in touch and said you sent them our way. Thank you, that's the kindest thing a customer can do for us. I'll take good care of them.
Hi [name], I just read your review. Thank you for taking the time. It helps people find us more than you'd think.
Hi [name], thanks again for choosing us. If you have a minute, would you leave a short review of [product or job]? Good or bad, it helps: [link]
Hi [name], thanks for the kind words about [job]. If a friend ever needs [service], feel free to pass on my number. I'll look after them the way we looked after you.
All ten go to people who bought from you, about what they bought. Keep offers out of them. If you add an offer and send it to a Singapore number that hasn't messaged you lately, read the Do Not Call rules first.
Need a first reply, a quote or a reminder too? See the WhatsApp message templates
The closer to the moment, the more it sounds like you meant it.
Thank them first. Ask second, and only once.
18 + 12 = 30 orders, each thanked the same day. 18 review asks brought 5 reviews, and 6 referral asks brought 3 introductions.
The templates are free. ActivityTracker, the app we make, is paid. It sends from the WhatsApp number you already use, linked as a device the way WhatsApp Web is. WhatsApp's help centre warns that linking through unofficial apps "may put your account at risk", so the messages it starts on its own go out one at a time.
The templates are free to use. The app is paid and keeps every customer's chats and follow-ups on their record.