Free templates for small businesses
Six WhatsApp messages and three emails for the ask after a job: the Google review, the testimonial for your website, and the one follow-up. Each WhatsApp message opens in WhatsApp or copies in a tap, and each email copies with its subject line. Free, no sign-up.
Most owners know reviews bring in the next customer, and most feel pushy asking. So they say "leave us a review" at the door, the customer says they will, and nothing happens. What works is a short message the same day, with the link in it, sent to every customer, and one follow-up three days later. These are written to sound like you, and none of them offers anything in return, because Google's rules don't allow it.
Put your review link in, send the ask on the day the job's done, and send it to every customer.
Hi [name], thanks for having us for [job] today. How did we do? A Google review, whatever you thought, tells the next customer what to expect. The link opens the review box: [link]
Hi [name], it was good to hear you're happy with [job]. If you're willing to say that on Google too, this is the link: [link]
Hi [name], you've been coming to us for [how long], and we don't take it for granted. Have you ever reviewed us on Google? If not, would you mind? It's here: [link]
Hi [name], could I put a few words from you on our website? Two or three sentences on what [job] was like and what's different now. I'll send you the wording to check before anything goes up.
Hi [name], a quick nudge on the review. My last message may have got buried, so here's the link again: [link]. If you'd rather not, that's completely fine.
Hi [name], we saw your review this morning, and the whole team read it. Thank you for that.
Subject: How did [job] go?
Hi [name], thanks for choosing [business] for [job]. We'd like to know how it went, good or bad. A Google review takes a minute and helps people decide whether to call us. It opens here: [link]. Thanks, [your name]
Subject: Could I quote you on our website?
Hi [name], we're adding a few words from customers to our website, and I'd like yours. Three questions, a line or two each: What was going on before you called us? What did we do? What's different now? I'll send back the wording for you to approve before anything is published. Thanks, [your name]
Subject: Re: How did [job] go?
Hi [name], one more try, as emails do slip past. The review link is here: [link]. If now isn't a good time, no need to reply. Thanks, [your name]
Send the review ask to every customer, however you think the job went. Leave out discounts, gifts and anything else in return.
These go to customers about a job you did for them. If you add an offer and it goes to a Singapore number that hasn't messaged you, read the Do Not Call rules first.
Get the link that opens your review box with the Google review link generator
The same day the job's done, while they still remember what you did.
One nudge helps people who meant to. A second one starts to feel like a bill.
A testimonial is yours to show on your own site, so ask for it separately from the Google review.
24 asks, 9 reviews on the first message, 24 - 9 = 15 follow-ups and 5 reviews from them. 9 + 5 = 14 reviews in the month.
The templates are free. ActivityTracker, the app we make, is paid. It doesn't collect reviews or reply to them. It keeps the ask on your list until it's sent.
The templates are free to use. The app is paid and puts every review ask and follow-up on a date.