Free scripts for real estate and property agents
Six scripts for the calls agents make every week: expired listings, for sale by owners, just listed and just sold, your sphere, open house visitors and past clients. Each one has an opener, two questions and the ask, then answers to the five brush-offs. Copy them, print them or download them for Word. Free, no sign-up.
The first ten seconds decide most calls. Say who you are, why you're calling this person today, and ask one question they can answer. These scripts keep to that, and each ends by asking for one thing: a meeting, a look at the home, or a date to call back. Change the words until they sound like you, because a script read out word for word sounds read out.
Before you dial: the list, the reason for each call, and the Do Not Call check done: yes / no
Opener: "Hi [name], it's [you] from [brokerage]. I saw your home on [street] came off the market. Are you still thinking of selling?"
Ask: "What do you think stopped it selling?"
Ask: "If it sold in the next three months, where would you move to?"
The ask: "Could I come by for 20 minutes on [day] and show you what I'd do differently?"
Opener: "Hi [name], it's [you], a local agent. I saw your sign on [street]. I'm not calling to list it. Have you had many people through?"
Ask: "How are you handling the viewings and the offers?"
Ask: "What would make you consider an agent?"
The ask: "Can I send you what homes on your street sold for this year, and check in next week?"
Opener: "Hi [name], it's [you] from [brokerage]. I've just [listed / sold] the home at [address], a few doors from you."
Ask: "Do you know anyone who's been wanting to move into the area?"
Ask: "Have you thought about what your own home might be worth now?"
The ask: "Would a quick price check on your home be useful?"
Opener: "Hi [name], it's [you]. I was thinking of you because [a real reason]. How have you been?"
Ask: "Is anyone you know thinking of buying or selling this year?"
The ask: "If someone comes to mind, would you pass on my number?"
Opener: "Hi [name], it's [you]. We met at the open house on [street] on Sunday. What did you think of it?"
Ask: "What would the right home have that one didn't?"
The ask: "I have two homes like that this week. Could I show you on [day]?"
Opener: "Hi [name], it's [you]. It's been [time] since you moved into [street]. How's the house?"
Ask: "Anything you'd change about it now?"
The ask: "Is there anyone you know who's thinking of moving?"
"I'm not interested.": "Fair enough. Is that selling at all, or just selling now?"
"We already have an agent.": "Good, I won't get in the way. Good luck with it."
"Just send me something.": "Happy to. What would be useful to see, what homes sold for or what's for sale?"
"Call me later.": "Sure. Is next Tuesday or Thursday better?"
"How did you get my number?": "From [the source]. I can take you off my list now if you'd rather."
Call back on: ______ About: ____________
Calls today: __ Conversations: __ Appointments booked: __
The calling rules for the US and Singapore, from the source, are in the cold calling guide
Your name, why you're calling them today, and one question.
Most brush-offs are a reflex. Answer the reflex, then ask one question.
40 dials, 12 answers, 8 conversations, 3 callbacks dated and 1 appointment.
The scripts are free. ActivityTracker, the app we make, is paid. It doesn't find you leads or dial for you. It counts the calls and keeps the callbacks from slipping.
The scripts are free to use. The app is paid and keeps every callback you promised on today's list.