Free project template
Brand refresh template with every task dated from the day you start
Positioning, name, identity, the rollout list: a refresh that reaches every place the old brand lives.
- 3 sections
- 19 tasks
- Opens as a list
- Dated from day 1
Brand refresh
Days count from the day you start. In the app, pick a start or a finish date and each task lands on a real day.
Positioning
- Who we are for and what we do differently, one paragraphDay 4High
- Three words the brand should feel likeDay 5
- Keep or change the nameDay 8High
Identity
- Brief the designerDay 11
- Logo and colour round 1Day 22
- Round 2Day 29
- Typography and the one-page guideDay 36
Rollout
- List everywhere the brand livesDay 15High
- Website
- Email signatures
- Social profiles
- Business cards
- Signage
- Documents and templates
- App icons
- Update each one, ready but not liveDay 50
- Switch dayDay 57Urgent
- Announce itDay 57
- Sweep for anything missedDay 64
About this template
A refresh fails when the new logo shows up on the website and nowhere else. This project does the thinking first, then the identity, then the long list of everywhere it has to change, with the launch as one day.
Tips from the template
- Positioning before design; the identity has to say something.
- The rollout list is the real work; start it early.
- Pick one day when everything switches.
How to use it in ActivityTracker
- 1Open Tasks and choose Templates.
- 2Find Brand refresh and open it. You see every section and task before anything is added.
- 3Pick the day you start, or the day it has to be done by. Every date moves with it.
- 4Press Use template. Rename the project, then work down the list.
Templates like this one
Requests from sales, marketing and the rest of the company on one board, from intake to delivered files.
6 sections, 6 tasksA week from a hard question to a tested prototype: map, sketch, decide, build, test with five users.
6 sections, 20 tasksPlan a product feature before anyone builds it: the evidence, the problem, options, a scoped spec and sign-off.
4 sections, 17 tasks
Questions
Run it with the dates filled in.
Book a walkthrough to see the templates in the app.