WhatsApp CRM integration: how your number connects, and what lands on the client's card

Your number is linked by scanning a code under Linked devices, with no Business API. Its chats come into a shared team inbox, and a new person who messages gets a card in your client list.

The short version

  • There are two ways WhatsApp connects: your team's numbers come into a shared inbox, and each person can link their own WhatsApp to the assistant.
  • A number is linked as a device, by scanning a code under Linked devices. There's no Business API to apply for.
  • A new person who messages gets a card in your client list, with the chat on it.
  • Messages your number starts on its own go out about 10 minutes apart, and a newly linked number warms up for six days first.
  • It works with the WhatsApp or WhatsApp Business app you already use. Because the number is linked as a device, its messages have no buttons or menus.

Connect a WhatsApp number in 3 steps

A team admin connects the number, from the Inbox in the app.

  1. Add the number. Give it a name, and say whose phone it is: somebody's own phone, or a business line. You can give it an inbox of its own, too.
  2. Scan the code. On the phone that owns the number, open WhatsApp, go to Settings, then Linked devices, then Link a device, and scan the code the app shows. The code refreshes itself every few seconds, so there's no rush.
  3. Bring in the history. A business line brings in its past chats. Somebody's own phone brings in only the chats with people already in your client list, so their friends and family stay out of it.

The phone keeps working as normal. Messages sent from it show up in the inbox too.

What syncs, and where it lands

WhatWhere it landsWhen
A message someone sends youThe chat in the team inboxAs it arrives
A new person who messagesA card in your client list, with the chat on itWith their first message
A message you send from your phoneThe same chat in the inboxAs it's sent
Chats from before you connectedThe inbox, and each client's cardWhen the number is linked, as far back as WhatsApp hands over, which is months of messages
A chat handed to a teammateA notice in the app, or on Telegram if they've linked itWhen it's handed over
Group chatsThe inbox only, with no card and no AI replyAs they arrive

Who sees what: you, the teammates you share the number with, and your manager. The WhatsApp inbox and the client list pages show both at work.

ActivityTracker · Inbox
Priya NairNew lead, Call booked, Thu 11amAgent

Hi, what are your fees? And do you do home visits?

AgentHi Priya, it's Daniel. Yes, I can come to you. My fees depend on what you need, so I go through them on a short call first. Does Thursday 11am or Friday 3pm suit?

Thursday 11am please

AgentDone, Thursday 11am. I've sent you the invite. See you then!

Thu 11am added to Google Calendar

The agent is answering this chat
Example screens with made-up clients.

Why your number won't send 200 messages at once

A linked number that suddenly sends a lot of first messages can get banned by WhatsApp. So the messages your number starts on its own, like a broadcast or an AI agent's first message to a new lead, are paced.

  • About 10 minutes apart, give or take 3, by default. Replies go faster, about 30 seconds apart.
  • An admin can change the gap, set sending hours, and set a daily cap.
  • A newly linked number warms up for six days. On day 1 it starts no automatic messages to leads, on day 2 up to 3, and on days 3 to 6 up to 10 a day. After that, only your own limits apply.
  • If the phone isn't connected, nothing is sent until it is.

Your own assistant on WhatsApp: log a call by sending a message

Anyone on the team can link their own WhatsApp to the ActivityTracker assistant. That's a separate chat with the assistant's number, and it has nothing to do with your client inbox.

To link it, open Integrations in the app and tap Connect WhatsApp. The app gives you a six-character code and opens a chat with the assistant. Send the code within 10 minutes and you're linked.

Then you can ask about your pipeline, log a call or a meeting, save a note, and get your morning brief and weekly wrap there. It takes voice notes, photos and PDFs. There are no buttons, so a few words work like buttons: tasks, log, note and brief. Anything it would delete, it asks you to confirm with YES first.

Send unlink, or disconnect it in the app, and it stops replying. Your data stays where it is. The same assistant is on Telegram, too.

Can I use the regular WhatsApp app? Yes, and here's what that rules out

  • It isn't the WhatsApp Business API, and we're not a WhatsApp Business Solution Provider. Your number is linked as a device, and WhatsApp's linked devices page warns that "linking your device through unofficial apps or websites may put your account at risk."
  • The messages it sends have no buttons, lists or forms. Where a message offers a choice, the choices are numbered.
  • Past chats come from what WhatsApp hands over when a number is linked, which is months of messages.
  • Group chats show in the inbox, but don't get a card and don't get an AI reply.
  • Only a team admin can add a number.

Questions teams ask

See who's waiting on a reply, from your own number

The walkthrough links a number and shows the chats landing on the cards.