Project template for founders
Customer discovery interview plan with every task dated from the day you start
Twenty conversations in three weeks, the same five questions, a synthesis at the end.
- 3 sections
- 28 tasks
- Opens as a list
- Dated from day 1
Customer discovery
Days count from the day you start. In the app, pick a start or a finish date and each task lands on a real day.
Prepare
- Write the five questionsDay 1HighAbout their past behaviour, not your idea.
- List forty people who might have the problemDay 2
- Send the first twenty requestsDay 3High
- Send the second twentyDay 6
Interviews
- Interview slotDay 6, 10:00
- Interview slotDay 6, 14:00
- Interview slotDay 7, 10:00
- Interview slotDay 7, 14:00
- Interview slotDay 8, 10:00
- Interview slotDay 8, 14:00
- Interview slotDay 9, 10:00
- Interview slotDay 9, 14:00
- Interview slotDay 13, 10:00
- Interview slotDay 13, 14:00
- Interview slotDay 14, 10:00
- Interview slotDay 14, 14:00
- Interview slotDay 15, 10:00
- Interview slotDay 15, 14:00
- Interview slotDay 16, 10:00
- Interview slotDay 16, 14:00
- Interview slotDay 20, 10:00
- Interview slotDay 20, 14:00
- Interview slotDay 21, 10:00
- Interview slotDay 21, 14:00
- Write the notes within an hour of each callEvery workday 17:00
Synthesis
- Synthesis session: the patterns, the surprises, the quotesDay 23Urgent
- Decide: build, change the idea, or talk to twenty moreDay 24High
- Thank every interviewee and tell them what you decidedDay 25
About this template
Before building, talk to twenty people who have the problem. This project schedules the outreach, the interviews as dated slots, the notes after each, and a synthesis session where the pattern either appears or does not.
Tips from the template
- Ask about the past ("when did you last...") never the future ("would you...").
- Write the notes within an hour of each call.
- The synthesis is the deliverable; block the time now.
How to use it in ActivityTracker
- 1Open Tasks and choose Templates.
- 2Find Customer discovery interviews and open it. You see every section and task before anything is added.
- 3Pick the day you start, or the day it has to be done by. Every date moves with it.
- 4Press Use template. Rename the project, then work down the list.
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3 sections, 13 tasks
Questions
Run it with the dates filled in.
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