Glossary

Average case size: the number that decides how many cases your year needs

Average case size is what one closed case is worth to you on average, usually measured in first-year commission or first-year premium, and found by dividing the total for a period by the number of cases closed in it.

How it's worked out

Average case size = total FYC from closed cases / number of closed cases. Use premium instead if that's how your target is set. Pick one and keep to it, because commission rates differ by product, so the same premium can pay quite different FYC.

Case size and case count multiply. Your year's FYC is the number of cases times what each is worth, so a target can be reached with more cases, bigger cases or a mix.

Worked example: MDRT's 2027 commission figure in Singapore is S$75,800. At a made-up S$1,500 of FYC a case, that's 51 cases, about 1 a week across 48 working weeks, and at S$2,500 a case it drops to 31, so moving your average up by S$1,000 takes 20 cases off the year.

Last year's average makes a better plan than a hoped-for one. Work it out from your last 20 or 30 cases. One large case can lift a small sample a long way, so check the median too.

A bigger case has to come from a client who needs more cover. The needs analysis sets what a client should have, and MAS's rule of thumb is to spend no more than 15% of take-home pay on protection. Clients whose needs are bigger, such as business owners or families with a large loan, give bigger cases without stretching anyone.

Where it shows up in your week

Your case size decides how many appointments a year takes. ActivityTracker for financial advisors takes your FYC goal, your case size and your closing ratio and works back to the appointments each month needs.

Questions advisors ask

Sources

Know what a case is worth.

Then count how many the year needs.